Grow Your VA & OBM Business: Soulpreneur Scaling Stories
You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.
We'll cover questions like:
- Why do I keep attracting clients for work I've outgrown?
- How do I know if I'm ready to specialize?
- Should I force myself into industry labels or create my own positioning?
- Why do I keep downplaying what I'm actually good at?
- How do I stop working 50+ hour weeks at the same income level?
- How do I raise my rates without losing all my clients?
- Is my offer wrong, or is it my audience?
- Should I quit my business or just evolve it?
- Why are people excited about my work but not buying?
- How do I know if this is fear or real misalignment?
- How do I make decisions from clarity instead of desperation?
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to turn your unstructured expertise into a signature method? Press play.
Grow Your VA & OBM Business: Soulpreneur Scaling Stories
Latest Episodes
131. You Don't Need More Clients to Fix Your Unpredictable Income (You Need This)
Does your income feel unpredictable even when your work stays the same? If you are a VA, OBM, or done-for-you service provider stuck in the good month, slow month cycle, the problem is usually not your rates, your visibility, or your number of ...
130. The Capsule Blog Strategy That Gets Service Providers Booked Out Without Daily Marketing w/ Jana Osofsky
If you are a service provider who hates the idea of marketing every day, this episode is going to change how you think about blogging entirely. I am joined by Jana Osofsky, content strategist and creator of the High Leverage Content program, wh...
129. Direction vs Pressure: Are VAs and OBMs Building Toward the Wrong Business Goal?
If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the go...
128. The Truth About $25/hr OBM Job Posts (And Why You Need to Stop Applying)
If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and ...
127. The Income Model That Grows With You: Stop Trading Time for Money
If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix f...
