Grow Your VA & OBM Business: Soulpreneur Scaling Stories
You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.
We'll cover questions like:
- Why do I keep attracting clients for work I've outgrown?
- How do I know if I'm ready to specialize?
- Should I force myself into industry labels or create my own positioning?
- Why do I keep downplaying what I'm actually good at?
- How do I stop working 50+ hour weeks at the same income level?
- How do I raise my rates without losing all my clients?
- Is my offer wrong, or is it my audience?
- Should I quit my business or just evolve it?
- Why are people excited about my work but not buying?
- How do I know if this is fear or real misalignment?
- How do I make decisions from clarity instead of desperation?
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to turn your unstructured expertise into a signature method? Press play.
Grow Your VA & OBM Business: Soulpreneur Scaling Stories
Latest Episodes
140. What Assumption Is Sabotaging Your Business Goals?
Thinking about building an agency to get out of implementation? Before you hire anyone, this episode might change your mind. So many VAs, OBMs, and done-for-you service providers make big moves like building a team, launching a course, or chang...
139. The Offer Ecosystem That Breaks the Link Between Time and Income
Think you have an offer suite? If you are a VA, OBM, or done-for-you service provider selling 10, 20, or 30 hour retainer packages, you might actually have one offer in different sizes, and that is why you keep hitting the same income ceiling. ...
138. How VAs and OBMs Can Make Their Offer an Easy Yes
Wondering why people are not buying your offer? If you are a VA, OBM, or done-for-you service provider whose offer feels like a hard sell, the fix is probably not more marketing or more deliverables. It is that your offer makes people do too mu...
137. How VAs and OBMs Can Build a Signature Offer That Grows With Them (Here's How Mine Did)
How do you know when your signature offer needs to evolve? If you are a VA, OBM, or done-for-you service provider whose offer feels a little stuck, this behind-the-scenes episode is for you. I am pulling back the curtain on why I am completely ...
136. More Clients Is a Lie That Won't Fix Your Income (Here's What Will)
Booked out but still not hitting your income goals? If you are a VA, OBM, or Done-For-You service provider who keeps hearing that more clients is the answer, this episode challenges that completely. The truth is that more clients wi...
