Grow Your VA & OBM Business: Soulpreneur Scaling Stories
You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants and online business managers build sustainable, intentional businesses without working more hours or sacrificing the freedom you started this for. You'll discover how to specialize in work you actually love, attract premium clients who respect your boundaries, and create a business structure that supports your life instead of draining it.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to finally move from reactive chaos to intentional, profitable growth.
We'll cover questions like:
- Why do I keep attracting clients for work I've outgrown?
- How do I know if I'm ready to specialize?
- Should I force myself into industry labels or create my own positioning?
- Why do I keep downplaying what I'm actually good at?
- How do I stop working 50+ hour weeks at the same income level?
- How do I raise my rates without losing all my clients?
- Is my offer wrong, or is it my audience?
- Should I quit my business or just evolve it?
- Why are people excited about my work but not buying?
- How do I know if this is fear or real misalignment?
- How do I make decisions from clarity instead of desperation?
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to move from chaos to intentional growth? Press play!
Episodes
110 episodes
108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM
What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I wa...
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Episode 108
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16:23
107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)
You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then ...
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Episode 107
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19:01
106. "What If I Pick Wrong?" How to Know If Your Specialization Is Right for You
You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt pa...
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Episode 106
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18:49
105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)
Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM"...
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Episode 105
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19:40
104. Stop Calling It "Just Something": How to Own Your Zone of Genius as a Service Provider
Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searchi...
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Episode 104
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18:27
103. Stop Tweaking Your Prices: How to Know If It's Your Offer, Your Audience, or Both
In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, m...
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Episode 103
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18:27
102. Failing or Evolving: How to Know When to Quit Your VA/OBM Business (Or Just Pivot)
Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.If that sounds familiar, this e...
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Episode 102
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15:29
101. From Disney Events to Retreat Coordinator: How One VA Found His Core Offer with Matt Quiñones | Client Success Story
In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to b...
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Episode 101
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34:53
100. I Can't Believe We're Here! 6 Game-Changing Lessons from 100 Episodes
Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy be...
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Episode 100
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17:57
99. Why Marketing Feels Hard for Virtual Assistants & OBMs (And It's Not Your Fault)
In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. If you've ever stared at a blank screen wondering what to post...
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Episode 99
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12:54
98. How Sara Hall Went From 8-Client Chaos to Her Dream VA Offer | Client Success Story
In this episode of Soulpreneur Scaling Stories, I sit down with Sara Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sara shares her raw, honest j...
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Episode 98
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33:20
97. Why Premium Clients Aren't Buying your VA or OBM offer (And the Strategic Entry Point They Actually Want)
Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.If you've been showing up consistently but wondering why your sales have stalled, this episode re...
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Episode 97
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10:21
96. Stop Marketing Harder and Start Marketing Clearer: The Messaging Shift Every Online Service Provider Needs
Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.The problem isn't that you need to do more marketing—y...
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Episode 96
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13:12
95. How to Trust Yourself When Everyone Gives Different Business Advice
Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when...
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Episode 95
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14:36
94. From General VA to Systems Specialist: A Service Provider Success Story with Rebecca Carmensita
In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea a...
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40:33
93. Stop Client Emergencies From Hijacking Your Strategic Business Time as a DFY Online Service Provider
You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Yo...
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Episode 93
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17:35
92. How to Create Client Experiences That Make People Obsessed (Without Perfect Systems) with Faith Morris
In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infras...
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Episode 92
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39:14
91. 5 Signs You've Outgrown Your Virtual Assistant or OBM Business Model
Have you ever felt completely lost about what to do next in your business, even though you know you can't keep doing what you've been doing? You're not alone. In this episode, I share the story of Elena (not her real name), a virtua...
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Episode 91
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15:56
90. How to Stop Overdelivering as a VA/OBM Without Losing Clients
Ever catch yourself adding "just one more thing" to a client deliverable? You know, that voice that says maybe you should send one more message, create one more graphic, or throw in an extra bonus—just to be helpful?If you've ever felt c...
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Episode 90
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12:26
89. How to Dissolve a Business Partnership Without Losing Your Friendship with Sara Bradley
Ever feel like you're fighting against your natural flow in business? Sara Bradley knows that feeling intimately. In this episode of Soulpreneur Scaling Stories, I sit down with Sara, OBM and owner of Indigo Elephant, who shares her fascinating...
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Episode 89
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43:21
88. Why Premium Clients Skip Over Multi-Skilled Service Providers (Here's What to Do Instead)
Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.If you've ever been introduced as someone's "assistant" despite running half th...
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Episode 88
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18:52
87. How to Recognize Burnout as a Growth Signal in Your VA or OBM Business with Quinn Tempest
In this episode of Soulpreneur Scaling Stories, I sit down with Quinn Tempest, a business and marketing strategist who helps solopreneurs build sustainable businesses aligned with their values and vision. Quinn shares her journey from the corpo...
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Episode 87
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33:16
86. How to Transform from Reactive Online Service Provider to Strategic CEO (My Personal Story)
Ever feel like you're the assistant in your own business instead of the CEO? You're not alone.In this deeply personal episode, I'm sharing my journey from scattered OBM to soul-aligned coach, and the exact moment I realized that my "succ...
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Episode 86
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15:35
85. How to Build a Scalable Business Without Following the Social Media Rulebook with Teresa Cavalla
In this episode of Soulpreneur Scaling Stories, I sit down with Teresa Cavalla, a Leadership and High Performance Consultant, Certified Online Business Manager, ClickUp Vetted Consultant, and Systems Pro. Teresa shares her unique perspective on...
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Episode 85
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38:54
84. The Hidden Business Structures Causing VA & OBM Burnout (And How to Fix Them)
Are you feeling exhausted, resentful of client work, or like you're constantly on call without the compensation or respect you deserve? In this eye-opening episode, I'm approaching burnout from a fresh perspective that might completely change h...
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Episode 84
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16:52