Grow Your VA & OBM Business: Soulpreneur Scaling Stories
You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.
We'll cover questions like:
- Why do I keep attracting clients for work I've outgrown?
- How do I know if I'm ready to specialize?
- Should I force myself into industry labels or create my own positioning?
- Why do I keep downplaying what I'm actually good at?
- How do I stop working 50+ hour weeks at the same income level?
- How do I raise my rates without losing all my clients?
- Is my offer wrong, or is it my audience?
- Should I quit my business or just evolve it?
- Why are people excited about my work but not buying?
- How do I know if this is fear or real misalignment?
- How do I make decisions from clarity instead of desperation?
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to turn your unstructured expertise into a signature method? Press play.
Episodes
133 episodes
131. You Don't Need More Clients to Fix Your Unpredictable Income (You Need This)
Does your income feel unpredictable even when your work stays the same? If you are a VA, OBM, or done-for-you service provider stuck in the good month, slow month cycle, the problem is usually not your rates, your visibility, or your number of ...
130. The Capsule Blog Strategy That Gets Service Providers Booked Out Without Daily Marketing w/ Jana Osofsky
If you are a service provider who hates the idea of marketing every day, this episode is going to change how you think about blogging entirely. I am joined by Jana Osofsky, content strategist and creator of the High Leverage Content program, wh...
129. Direction vs Pressure: Are VAs and OBMs Building Toward the Wrong Business Goal?
If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the go...
128. The Truth About $25/hr OBM Job Posts (And Why You Need to Stop Applying)
If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and ...
127. The Income Model That Grows With You: Stop Trading Time for Money
If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix f...
126. How to Go From Solo VA to OBM to Agency Owner (The Real Path) w/ Sakshi Khatri
If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a full...
125. The VA/OBM Niche Positioning Shift That Actually Works in 2026
Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone els...
124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
You raised your rates. Things got quiet. And now you are wondering if you made a mistake.Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to...
123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth,...
122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creati...
121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
"I know I could charge more, but I don't know how to ask for it."I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, ...
120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagra...
119. Stop Saying "I Save You Time": How to Actually Attract Clients as a VA or OBM
I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't. You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is...
118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy. Today I'm talking with Colleen, an embodied messaging strate...
117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
I had a client ask me recently: "Do I need to get an OBM certification?"I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking...
116. The 3-Question Business Audit You Can Do Right Now
I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every single one.So today I'm sharing the framework I use so you can audit your own business right ...
115. You're Also Interviewing Them: 5 Discovery Call Questions They Won't Expect
I took on my last OBM client even though I saw red flags on the discovery call. I needed the income, so I dismissed the tingles and took her on anyway. It was not great. Not great at all.Here's what nobody tells you about discovery calls...
114. The Wrong Kind of Uncomfortable (And What to Do Instead)
A TikTok about learning Spanish through exposure therapy and humiliation got me thinking about business. Not in the way you think.Here's the thing: I know you're already uncomfortable. You're already pushing through, hustling, saying yes...
113. Consistent Income Without Retainers: Building Project-Based w/ Kim Vargo
Kim Vargo was a high school math teacher for 10 years. She had three-and-a-half-year-old twins. Her heart just wasn't in teaching anymore, and she was desperately Googling "what can I do besides teaching" while feeling completely pigeonholed. T...
112. The Real Reason You Can't Have Slow Mornings in Your Service Business
I left my nursing career specifically for slow mornings. I'm not a morning person, I wanted to wake up naturally, sip tea on my balcony, meditate, take long dog walks, and ease into my workday feeling centered.That lasted for about a wee...
111. Stop Selling Hours, Start Selling Results: How to Make More Money Working Less
Is it even possible to slow down and make more money as a done-for-you service provider? Because when you look at your business now and actually add up the numbers, you run out of hours in the day. But what if slowing down is actually how you m...
110. From Reactive Employee to Strategic CEO: How to Reclaim Your Business
Picture this: You just finished a client call. You showed up, you delivered, you were professional. But now you're staring at your to-do list feeling resentful. Not because the work is terrible or you hate your clients, but because somewhere al...
109. Your Nervous System Is Keeping You Stuck: The Truth About Comfort Zones in Business
Here's a confession: I was not born a naturally brave person when it comes to change. My body's reaction was tight chest, nausea, the urge to stay exactly where I was, even if it kind of sucked. And that physical "no" reaction is what I want to...
108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM
What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I wa...
107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)
You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then ...