Grow Your VA & OBM Business: Soulpreneur Scaling Stories
You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.
We'll cover questions like:
- Why do I keep attracting clients for work I've outgrown?
- How do I know if I'm ready to specialize?
- Should I force myself into industry labels or create my own positioning?
- Why do I keep downplaying what I'm actually good at?
- How do I stop working 50+ hour weeks at the same income level?
- How do I raise my rates without losing all my clients?
- Is my offer wrong, or is it my audience?
- Should I quit my business or just evolve it?
- Why are people excited about my work but not buying?
- How do I know if this is fear or real misalignment?
- How do I make decisions from clarity instead of desperation?
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to turn your unstructured expertise into a signature method? Press play.
Episodes
125 episodes
123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth,...
122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creati...
121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
"I know I could charge more, but I don't know how to ask for it."I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, ...
120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagra...
119. Stop Saying "I Save You Time": How to Actually Attract Clients as a VA or OBM
I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't. You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is...
118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy. Today I'm talking with Colleen, an embodied messaging strate...
117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
I had a client ask me recently: "Do I need to get an OBM certification?"I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking...
116. The 3-Question Business Audit You Can Do Right Now
I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every single one.So today I'm sharing the framework I use so you can audit your own business right ...
115. You're Also Interviewing Them: 5 Discovery Call Questions They Won't Expect
I took on my last OBM client even though I saw red flags on the discovery call. I needed the income, so I dismissed the tingles and took her on anyway. It was not great. Not great at all.Here's what nobody tells you about discovery calls...
114. The Wrong Kind of Uncomfortable (And What to Do Instead)
A TikTok about learning Spanish through exposure therapy and humiliation got me thinking about business. Not in the way you think.Here's the thing: I know you're already uncomfortable. You're already pushing through, hustling, saying yes...
113. Consistent Income Without Retainers: Building Project-Based w/ Kim Vargo
Kim Vargo was a high school math teacher for 10 years. She had three-and-a-half-year-old twins. Her heart just wasn't in teaching anymore, and she was desperately Googling "what can I do besides teaching" while feeling completely pigeonholed. T...
112. The Real Reason You Can't Have Slow Mornings in Your Service Business
I left my nursing career specifically for slow mornings. I'm not a morning person, I wanted to wake up naturally, sip tea on my balcony, meditate, take long dog walks, and ease into my workday feeling centered.That lasted for about a wee...
111. Stop Selling Hours, Start Selling Results: How to Make More Money Working Less
Is it even possible to slow down and make more money as a done-for-you service provider? Because when you look at your business now and actually add up the numbers, you run out of hours in the day. But what if slowing down is actually how you m...
110. From Reactive Employee to Strategic CEO: How to Reclaim Your Business
Picture this: You just finished a client call. You showed up, you delivered, you were professional. But now you're staring at your to-do list feeling resentful. Not because the work is terrible or you hate your clients, but because somewhere al...
109. Your Nervous System Is Keeping You Stuck: The Truth About Comfort Zones in Business
Here's a confession: I was not born a naturally brave person when it comes to change. My body's reaction was tight chest, nausea, the urge to stay exactly where I was, even if it kind of sucked. And that physical "no" reaction is what I want to...
108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM
What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I wa...
107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)
You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then ...
106. "What If I Pick Wrong?" How to Know If Your Specialization Is Right for You
You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt pa...
105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)
Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM"...
104. Stop Calling It "Just Something": How to Own Your Zone of Genius as a Service Provider
Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searchi...
103. Stop Tweaking Your Prices: How to Know If It's Your Offer, Your Audience, or Both
In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, m...
102. Failing or Evolving: How to Know When to Quit Your VA/OBM Business (Or Just Pivot)
Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.If that sounds familiar, this e...
101. From Disney Events to Retreat Coordinator: How One VA Found His Core Offer with Matt Quiñones | Client Success Story
In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to b...
100. I Can't Believe We're Here! 6 Game-Changing Lessons from 100 Episodes
Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy be...
99. Why Marketing Feels Hard for Virtual Assistants & OBMs (And It's Not Your Fault)
In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. If you've ever stared at a blank screen wondering what to post...