38. From Creative Director to Web Designer + Branding Expert for Creatives | Megan Gersch

In today's episode, we're embracing our weird!

Join me as we dive deep into the magic of embracing your uniqueness with Web Designer and Branding Expert, Megan Gersch. 

Learn how your quirks can attract your dream clients and why bold colors might just be your secret weapon. From scaling your business with intention to the quirkiest clients Megan has worked with (Etch-a-Sketch artist, anyone?), this conversation is filled with inspiration and actionable tips. 

In this episode, you'll discover:

✨ Why showing up as your authentic self (quirks and all) is the secret to attracting dream clients
✨ How Megan landed major clients like Netflix while rocking rainbow hair 
✨ The power of video marketing in building your personal brand (spoiler alert: your first 100 videos will probably suck, but that's okay!)
✨ Why your branding should be as bold as your business dreams 
✨ The importance of having a clear mission and core values (it's not just fluff, we promise!)

Connect with Megan:
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Thank you for being a part of the Soulpreneur Scaling Stories community!

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Transcript

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth behind the lessons and the stories behind what it truly takes for sole preneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant and aligned laptop lifestyle through intentional scaling.

[00:00:46] So whether you're just starting out on your scaling journey or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow and create? Create a business that fully supports your dream life. Well, let's [00:01:00] dive in before we begin.

[00:01:02] Make sure to hit that subscribe buttons. You never miss an empowering episode filled with real stories and soulful insights.

[00:01:11] Everybody today we have with us Megan Gersh who is a web designer and brand expert for creatives and she is going to talk about sharing your weird. And so I'm really excited to talk about this. So Megan, hi, how are you? Welcome.

[00:01:26] Megan Gersch: Hi, thank you so much for having me on. I'm so excited to be here.

[00:01:30] Andrea Elibero: And so I'm really excited as well. Um, so before we get into your story, let's talk about embracing your weird. So I'm just going to hand this over to you and, and go ahead.

[00:01:45] Megan Gersch: Yeah. I mean, this is one of the things that I always recommend to clients. And it's one of the things that my clients have found the most success with. And it's something that I think a lot of people are really uncomfortable with at the beginning. Um, [00:02:00] but what we found is like the more that you lean into your unique quirks and your personality and who you truly are and like a core values level, um, That's when you're, you're like dreamiest clients start flocking to you.

[00:02:12] That's when you start having like a really, really aligned audience that loves to watch your content, that loves to consume everything that you're putting out because you're showing yourself as like a real human being. And you're showing like, you know, your unique weirdness and your, uh, your, your true personality.

[00:02:31] And that's how people are going to connect with you.

[00:02:34] Andrea Elibero: Okay, so what would you say to somebody who's who is like, well, I'm just normal like there's nothing weird or unique about me

[00:02:43] Megan Gersch: I mean, here's the thing like everybody has a unique story like you have a story, you know, your experiences, you know, your background, your education, like all of that can feed into this. Um, you know, I feel like we hear the term storytelling a [00:03:00] lot in the entrepreneur space. And I feel like that's kind of a buzzword at this point, but it really is true.

[00:03:05] Like everybody has like a unique story. Like no one else can tell your story. Only you can do that. Um, and the more that you lean into that and it doesn't have to be the most groundbreaking thing that you've ever put together every, every time you go out to tell a story, right? Like it could be something where you went to the store and you noticed, maybe you noticed, uh, a certain brand at the store and you wanted, that sparked an idea for you, share that, like, you know, again, nobody else can tell that story of that specific experience, except for you.

[00:03:36] Andrea Elibero: And can you give some examples? I'm, just I'm really curious about this weird thing with your clients. Like what so like they're weird was they highlighted?

[00:03:46] Megan Gersch: I mean, when I think about my clients in this regard, like it's really like their unique personalities, like as well as their niches, um, you know, a lot of the folks that are drawn to my content are doing [00:04:00] things like I've just never seen before. Like I have worked with an Etch a Sketch artist, like that's like, she said there's like, there's literally like six competitors in the world. And so

[00:04:14] Andrea Elibero: And people say, I , I, I had a client tell me today that she was told by this bro marketer that there's only three ways that you can make money online. And it was like, you know, help people make money, help them with their like, relationship, I don't know, and some other thing. And, and you're like, um, no.

[00:04:30] Like you can make money as an etes sketch artist. Like, I love it.

[00:04:34] Megan Gersch: Yeah, so like things like that, but like even if you you know are in a niche That is a bit more saturated like figuring out how you can uniquely position yourself in that market. That's the key

[00:04:46] Andrea Elibero: Mm hmm. And I think too a lot of people are afraid to be different or afraid to show who they are because they feel like they need to be quote unquote professional or something like this in order to attract their, you know, [00:05:00] to be seen as a business owner. When what you're saying, and I'm totally on board with this, it's like the opposite is true because the more you are yourself, the more that you're going to attract the people who you actually want to work with and who will get the best results from working with you.

[00:05:15] Megan Gersch: Yeah, definitely. And I think like there's an important distinction here as well. Like professional doesn't have to be the same thing as a boring brand. Like when we think of the word professional, we might think of like something more corporate when that's not really the reality, especially at like what the digital space, the way that it is now, like there are like, I consider my brand to be very professional, but you know, I show up with, you know, Purple and green hair every day.

[00:05:42] And like, you know, I make content from my living room and like, it's, it's a, it's a more relaxed version of professionalism.

[00:05:49] Andrea Elibero: And I want to highlight this. So, so you're here and like your black, like wide brimmed hat and your one side green, one side purple hair. And can you name off a couple of clients [00:06:00] that, that you've had

[00:06:02] Megan Gersch: Yeah. Yeah,

[00:06:03] Andrea Elibero: how professional you are? Some of these big clients that I saw on your website.

[00:06:07] Megan Gersch: Yeah, I've worked with Netflix in the past. I've worked with live nation. Um, I've worked with KCRW radio, who's the NPR radio station here in Los Angeles. I've been the creative director at a few music venues here in Los Angeles. Um, I've worked with like artists and travel folks and like just people that are like really making a really cool impact on the world.

[00:06:31] I love my, I feel like I have the best clients in the world, truly.

[00:06:35] Andrea Elibero: Yeah, and you get to do that because you show up as you. You got to work with Netflix with your purple and green hair, right? So like, so, so this is just a testament to the point of, You're a professional and you get to be you and not this like stuffy like, oh, I need to wear like, I don't know, a white button down shirt and show up as like, I'm a professional brand and creative expert, you know, so, so [00:07:00] very cool.

[00:07:00] So with that, let's backtrack a little bit and get into a bit more about you and your business. So can you describe what you do? So what is it that you do? What is your business look like today?

[00:07:11] Megan Gersch: Yeah, absolutely. So I'm a branding and website designer, and I typically work with out of the box alternative style creatives that are really looking to accelerate their business in the market and really stand out from everybody else.

[00:07:27] Andrea Elibero: Amazing.

[00:07:28] have you always done this? Has this always been what you do with your life? Awesome.

[00:07:35] Megan Gersch: like I have been, you know, ever before that, honestly, like I've always been interested in both, uh, the design and the entertainment world, which is where a lot of my background lies. Um, but I, most of my career has been built in design. So, uh, yeah, I've been doing this for a long time.

[00:07:53] Andrea Elibero: And then when you were starting on your entrepreneurial journey, what did that look like for you?

[00:07:59] Megan Gersch: Oh, man. [00:08:00] So I had been at my current job as the creative director for a few museum venues here in Los Angeles, uh, for a few years. And it was the kind of thing where I had been freelancing my entire career, um, on the side. And it just got to the point where I was going to my nine to five and then coming home and doing freelance all night until I went to bed.

[00:08:19] And it just like the workload was becoming too much. And I was like, maybe like, there's an opportunity here where I could really. Just do this thing on my own. And, uh, one day I decided to take the leap and it'll be six years in September. I've just like, it's like the best decision I've ever made.

[00:08:37] Andrea Elibero: Amazing. Um, and so I want to talk about maybe, okay, so like you went in, you jumped in, you're doing the thing, you're doing the branding and the websites and all this like amazing stuff. In your entrepreneurial journey, and like if you're like, okay, I'm trying to grow, do this thing, establish myself, what has been some of the key, if you were to think back, like what were some of the key [00:09:00] times in your journey?

[00:09:01] Like, oh, like this is a defining moment and you know, whether the decision or what happened was good or bad, that you know, like this really kind of changed or shifted things.

[00:09:10] Megan Gersch: Yeah, I would definitely say really leaning into video marketing and getting really visible and taking my social media seriously. I feel like in the very, very beginning of my business, like I really wanted to lean into referrals and like I had like a good word of mouth kind of thing going on. Um, but the moment that I started like taking social media more seriously as like a way to market my business and really show up on video authentically.

[00:09:37] Like. People just started like coming into my business and I was like, Oh, like this is actually really, uh, like a very viable source of marketing. Um, and it's a, it's also like an incredible way to connect with your audience, like a lot faster.

[00:09:54] Andrea Elibero: Yeah, because they get to see your weird, right? They get to see you, they get to know you, and put, [00:10:00] they get to see your energy, like feel all the things, like see what you're about.

[00:10:04] Megan Gersch: Yeah, exactly. And I, I can't tell you like how many people to like, since I started video marketing, like they have told me like, Oh, I was drawn to your content because I didn't see other purple haired marketers out there, you know, like they were drawn to like me because of those things. So, I mean, I definitely had a lot of, um, You know, a lot of gratitude towards the medium of video marketing because it's allowed me to put myself out there in that way.

[00:10:33] Andrea Elibero: And when you first started doing it, was there a, so I feel like a lot of people are nervous about really leaning into it because it's a whole, one, it's a whole different skill set, two, it's a whole different level of visibility, and, and there's, and it's, yeah, like there's a lot that one has to learn, quote unquote.

[00:10:50] Uh, in order to, I don't know, there's like things to it, you know what I mean? So if you are going to give your top tips for showing up on video or like what you do, like what your process is, I would love for you to [00:11:00] share that with people who are a bit more hesitant to fully step into that.

[00:11:04] Megan Gersch: Yeah, absolutely. I mean, the best tip that I can give you is just to get started. And I know that that is like very cliche advice, but like your first hundred or 200 videos are just not going to be good. They're just not going to be good. And so the only way to get better is to put in those reps. It's like going to the gym, right?

[00:11:22] Like, you know, like you're not going to be lifting a hundred pounds the first time you go to the gym, but maybe. You know, the hundredth time you go to the gym, maybe you are. Um, and you know, you can learn from your mistakes. You can study other content. You can, um, you know, take hints from like what performs well and what didn't.

[00:11:41] And, um, you know, it just, it's literally about putting in those reps and like showing up the more that you do it too, like the more comfortable that you get on camera and the more that you can kind of like settle into that, you know, Weirdness and that, like, uh, you know, like just getting comfortable with yourself, like I can tell you too, like I'm way, [00:12:00] way, way more confident on camera now, like even, even like as a person, I feel like video has allowed me to really settle into like.

[00:12:10] You know, this is who I am. This is what I look like. This is, uh, you know, how I want to present myself to the world. And it's helped me to get more comfortable with all of those things.

[00:12:21] Andrea Elibero: I think that's so important too, because when you're more comfortable with yourself in whatever aspect it is, it carries over across everything. So let's say you're doing, it's almost like you're doing this practice of creating these videos and then, oh, like now my confidence is increasing. So now when you're showing up and you're talking to clients on discovery calls or whatever, like now you show up more confidently.

[00:12:45] Now, like, you know what I mean? Like you learn to be more yourself across the board in every capacity and be comfortable with that. Be comfortable taking up space, not worry so much like, oh, my makeup isn't done right or my hair is out of place. Like, like you start, like, I know that when I [00:13:00] first started showing up, like in stories or whatever, creating whatever, you know, content.

[00:13:04] Like I had to look nice and now I really don't care, which I don't know if this is a good thing or a bad thing, but I'm just like, no, I'm going to show up. I have things to say. Like, I think that people like the authenticity and it's like, I'm going to show up and like do my thing. And it's really freeing to, to not put all the pressure on it and to, and to just not care and be like, no, I have like something important to say and I'm going to say it like just as I am right now.

[00:13:27] Megan Gersch: Yeah. And I think it's important to note too, that like your audience cares way less about that than you think, you know, like people, people are not caring, like, oh, your hair's up or your hair's down or like, you know, like you don't, you have makeup on, you don't, it's like, you know, your audience is really there for your message.

[00:13:46] Andrea Elibero: Mm hmm. Yeah, totally. 100%. So I want to get into branding a bit and to kind of talk about this. So, so first of all, let's go like real basic with it. And like, can you just define branding? Like what is somebody who does branding? What do you [00:14:00] do?

[00:14:01] Megan Gersch: Yeah, absolutely. So I help create the visuals that ultimately create the feeling around brands. So branding is more of an abstract idea, right? Like it's over time, like you'll see companies show up with the same colors, fonts, logo, et cetera. Um, but ultimately it's that feeling and that overall vibe that we want to create.

[00:14:22] So, you know, when we think of like popular brands that we love to consume, You know, they might make you feel uplifted or empowered. You know, think about those like feeling type words. That's what branding is really all about.

[00:14:36] Andrea Elibero: And why is this important? So, so my audience here is a lot of like soulful service providers. And so, If they're like, do I need branding for myself? Like, what would you say to them in their business? And why would it be maybe important for them?

[00:14:50] Megan Gersch: Absolutely. And I think it's really important to talk about like personal branding versus your business branding. Um, and most of the time you do need both. Um, [00:15:00] and you know, if you're not just like a solopreneurs, you know, kind of service provider, uh, you may need both in your business. Um, And that ultimately comes down to like people connect with other people.

[00:15:11] You'll notice that there are several accounts. Uh, I haven't checked it recently, but I think I saw one recently where it was like, um, the CEO of Apple has more followers than Apple itself. So it's like, that just goes to show you that people want to hear from other people and not just like the brand itself.

[00:15:31] Um, and so. With a personal brand too, like it gives you a lot more opportunity and leeway to really infuse that personality and tell those opinions and kind of give like a, like an insider kind of look into the business in a way that, you know, you may not want to display on like a company account.

[00:15:51] Andrea Elibero: So a lot of, or would you say this accurate that a lot of either solopreneurs or like people in the online space are personal brands, like their business kind of [00:16:00] is their personal brand. So then if they were, okay, cool. So then if they were developing branding, quote unquote, for them as themselves. How is that different than for a company?

[00:16:11] Because are you as focused on like the colors and the vibe and this and that? Or is it because what I heard you describing sounded a bit different than when you were describing branding for a company?

[00:16:20] Megan Gersch: Yeah, I think it really comes down to like the size of the company, honestly, um, and the more that you grow, the more that you might need that separate account for like the business branding. Um, you know, when you're in the solopreneur kind of phase, or if you have like a, you know, even like you with like a small team, like I think you can still get away with like, um, you know, just your account.

[00:16:42] With the branding and like you kind of like being the, the thought leader, you know, you telling the opinions and kind of giving the news on whatever is happening in your company. Um, but I think as you expand, you really do need to like branch out into that, like separate, uh,

[00:16:59] Andrea Elibero: [00:17:00] Yeah, I think that's perfectly, perfectly said. And then for people who are listening to this and like, oh, this sounds kind of cool. Like I kind of, I'm kind of interested in getting into branding or like an offering that what would you say to them?

[00:17:15] Megan Gersch: Um, do it. I mean, the, the thing is like, you know, getting a few, uh, test projects into your portfolio, like getting really clear on who you want to serve can be helpful. Um, you know, when I first started out, like one of the ways that I got my first gig at live nation was, um, you know, filling my portfolio with relevant examples, so it was like, I knew in my mind, I wanted to be a designer for a music company.

[00:17:40] And so my, my portfolio was. This made it really, really easy for them to be like, Oh, this is like the right person because they are clearly in the space. They know how to design for these types of folks. Um, and that's how I got my first gig. So, um, definitely figure out who you want to work with. Get some [00:18:00] portfolio samples, um, into, You know, your website and, um, that's how really you can get started and wind up getting more projects.

[00:18:08] Just keep posting your work.

[00:18:10] Andrea Elibero: Did you say that Life Nation was one of your first clients or did I mishear that? Were they

[00:18:16] Megan Gersch: first like job, like out of, out of college.

[00:18:18] Andrea Elibero: Really? How did you land as like your first job working at Life Nation? That's insane.

[00:18:27] Megan Gersch: yeah. I mean, I, I, I totally was like in disbelief when it actually happened. Um, I just, I feel like I was in the right place at the right time. Uh, again, put together my portfolio has had really strong samples going into that job and, uh, Yeah, it was pretty fun.

[00:18:45] Andrea Elibero: That's awesome. And I think it's a really good lesson too, in that You don't need to be some, Oh, I've been doing this for 20 years and this and that. Like, it was literally like your vibe and your talent and they were attracted to you. And I think that's so [00:19:00] cool. I think that's such a good story for people, you know, to hear as well.

[00:19:06] Megan Gersch: Yeah. And I think like as a designer too, like it's really important to me as a designer, like I do branding and website design. So all of my branding and website design needs to look top notch, right? Like, like that is like a very much a priority for me because like my own brand is an example. Like how I'm putting myself out there is a sample in itself.

[00:19:28] Um, so not only show showcasing clients, but also like my own website, my own, you know, socials, et cetera.

[00:19:36] Andrea Elibero: Yeah. So you really are. representing yourself as, like you're saying, like as these, I'm like, look, this is how talented I am. You can look like this too. So, so, so yeah, so kind of treating yourself as your own client.

[00:19:49] Megan Gersch: Exactly.

[00:19:51] Andrea Elibero: Very, very neat. So in your, so in now you've been doing this for a hot minute, is it, or is it just you?

[00:19:57] Are you like the solopreneur doing these things, working [00:20:00] the one on one with clients, like doing their branding, doing their website, et cetera. Is this what, what it looks like in your business?

[00:20:05] Megan Gersch: Uh, right now, yes, I have had several VAs in the past. Um, and I've worked with also, um, several like developers in the past folks to help support me when the client load has just been a lot. Um, but right now it's just me. So. It kind of ebbs and flows.

[00:20:23] Andrea Elibero: Is it something purposeful? That you're doing so like when you're like, okay, this is my My vision for my business. This is what how I want to work. This is what I look like Has there been sort of that thought in? This is where I want to go You know what? I mean like in growing my business or like what does that look like for you?

[00:20:40] Megan Gersch: Yeah, absolutely. I think like in a dream world, not too far off in the future, I would love to have like, I don't want to call it an agency, but like me with a few other, like really. Like sharp designers that, um, understand kind of the importance of bold branding, bold web design, and like how that [00:21:00] can really help to propel you in the market.

[00:21:02] Um, it just will have to be the right fit people.

[00:21:06] Andrea Elibero: Yes, 100 i'm on board with that, um very important so so Very cool. Um You I wanted to go back to, oh, the web designs. You, you had said that, oh, how a bold website, bold branding can propel you in the market. How? Like, go into that. So talk about how, why is this important? Like, why should we care about how our website looks?

[00:21:32] Megan Gersch: Absolutely. Well, I'm a really firm believer in matching like the bold aesthetics with strategy. And I also think on top of that, that the entrepreneur space is full of a lot beige, minimalist. kind of folks, um, that, that, that's their aesthetic online, which like, that's great for them. I love that for them.

[00:21:55] Those are not my people. I am really, really a firm believer in, [00:22:00] like, in order to stand out in these, you know, Increasingly crowded markets, you know, coaching, if you're an agency, if you have any kind of like creative endeavor, like it's so important to stand out. And branding is one of the easiest ways that you can do that and start leveraging that, um, just because like, you know, the world isn't any more of the same.

[00:22:24] Andrea Elibero: And it's true though, so I will confess that I am, I am the minimalist person, but this is what I am drawn to, and I'm like with all my spiritual people and whatnot, so like, like, fine. But I will say that yes, when you see somebody who, like online or whatnot, and they're like, their visuals are super bold, you remember them.

[00:22:44] Right, because they don't, they don't blend in with everybody else. It's like, oh, there's a girl with all of her hot pink or like, whatever, you know, because, because it's going to stick in your mind. And I think that is, that is 100 percent true. And so like, what would you say though, if somebody is like me, I'm like, you know what, [00:23:00] like, that's what I like, like, Like, my, my, like, house is, like, you know, boho, so, like, I'm, like, basic over here with that, but that's what I'm drawn towards.

[00:23:07] So there's nothing, like, per se, wrong with that, but I don't know, like, what would you say to somebody like me? I'm blending in with all the peoples, I know.

[00:23:16] Megan Gersch: I mean, here's the thing is like color especially is one of the easiest ways to stand out and become memorable. Um, I mean, like I said before, like with, like a lot of video marketing and like, I use like my, I infuse my brand colors into my hair, which is like, Obviously that's not going to be for everybody, but like, you know, that has been a thing where like, I, people have told me like, Oh, I literally stop on your videos because I recognize that it's you due to the color alone.

[00:23:47] Like before I even like recognize that it's you, I see the color and I'm like, Oh, that's Megan. So color is one of those. easy, easy things that you can tweak to integrate. Um, even if it's just like, [00:24:00] uh, you know, an accent color here or there, like having like a signature accent color, um, that can be helpful.

[00:24:06] Um, but I truly think that like, you know, like, and also I would, I would add to this, like, too, like, leaning into what your audience is drawn to. So if your audience is drawn to that minimalist aesthetic and that's what they love, great. Like, branding is all about like, you know, talking to your audience authentically.

[00:24:28] Um, but I would, you know, It's not to say you can't like test things like branding guidelines too, or like very much like, you know, we get them in place, but then we go to actually put them into, uh, practice in our business. And I, oftentimes what I find is that the brand kind of shifts in molds over time.

[00:24:48] So it's not, there are more, there are guidelines, right? Like, but they're not set in stone by any means.

[00:24:55] Andrea Elibero: Yeah, I love the idea of an accent color as well, or just like a little pop of something and the fact that [00:25:00] you're like, oh, people 100 percent know that it's you, you know, like, I think that's really cool as well. The other thing that came to my mind was, was that you are really clear and really firm on these are my people.

[00:25:13] And that comes across every way, or like, you cannot mistake that. And I think that that's really powerful in terms of. working, obviously, like, like, attracting your dream clients, and that's exactly what you're saying, right? Like, embrace your weird, like, embrace what's unique to you, and, Like there is no question like oh, this is what I do.

[00:25:31] This is who I work with and Like it makes total sense, you know, so so you being the example of that I think is really cool so people need to go and check out your Instagram like see your visuals and See that because it's a really good example of being so clear and being able to just communicate that through your branding And I think like yeah, that's really neat.

[00:25:53] So thank you so much for sharing all of that

[00:25:55] Megan Gersch: Of course.

[00:25:57] Andrea Elibero: Are there any other things? So in somebody [00:26:00] who is growing, developing their business, um, what would be maybe like your top, like top, top, top tips for somebody who is a service provider like yourself?

[00:26:13] Megan Gersch: Yeah, absolutely. So, I always start, when it comes to branding, I always start with the mission and the core values of the company. You're not going to create effective branding without these things like I, as a designer, cannot even create effective branding for you without getting clarity on those things 1st and also, in addition to that, getting really, really clear on your target audience and I know that that's like, you know, you hear that all the time, but like infusing those kind of 2 pillars is going to be so key like, you know, I'm giving the example here of like, I love to work with folks that are Transcribed Disruptors that are really creative that love to kind of push the boundaries when it comes to design and like, you know, I'm really, really clear on that specific [00:27:00] person.

[00:27:00] And so because of that, I'm able to create, you know, effective branding that helps to draw those people into me.

[00:27:08] Andrea Elibero: Yeah, 100%. And what's your mission? So if you're like, Oh, somebody needs to be really clear on their mission, like what's your mission?

[00:27:15] Megan Gersch: My mission is ultimately to help elevate other businesses through design and through, uh, you know, like helping them lean into their most authentic selves and to show up more confidently in their business.

[00:27:31] Andrea Elibero: I love that. I wanted to ask that because I feel like sometimes people are are Caught up in the word mission or like it has to mean something, you know Like they're like, oh, what does that mean or it has to be something? I don't know like crazy and grandiose and and something like that and it's just very much simply What are you here to do?

[00:27:47] What ultimately, you know, are you here to make happen in your business? So So very clear and I 100 percent agree with you and it helps too when you have your mission when you have [00:28:00] your Ideal clients not only like on a design side, but also on a messaging side like all of it comes together so much more seamlessly and really really attracts the people who you want to attract and repels the people who Are not for you and that's just as important.

[00:28:17] So these are Really important steps that, I know you're like, Oh, this is basic, everybody says it, but everybody says it for a reason. And it's really not that basic because people skip over these things, you know, cause like they think that they're basic or they think that like, Oh yeah. Okay. I kind of know.

[00:28:33] And that's good enough. But when you're so clear on these basic things, quote unquote, that puts you a step above everybody else that gets you the clients that you want. So thank you for sharing all of that. Cause I think it was really, really important.

[00:28:47] Megan Gersch: Yeah. And I feel like I've, I've heard a lot from folks about like, you know, there are folks out there that feel like they're on the content creation, like hamster wheels, so to speak. And like, A lot of that can be [00:29:00] avoided and kind of streamlined when you get clarity on that mission core values because it helps, it kind of serves as like your guiding light for everything that you're doing in your business.

[00:29:11] Andrea Elibero: Yes, I, I previously in earlier versions of my business have felt exactly that, like in this hamster wheel, unclear, like, I don't know what's happening. And then the minute I have these things, the minute I know who my ideal client is, the minute I know what my mission is, like, what am I doing with them?

[00:29:28] Like, what am I really, you know, like, what am I passionate about? What are my values? Like it's so much easier, so much easier

[00:29:35] Megan Gersch: Yeah. Totally. Yeah. That's how you connect with people too. I mean, on that deeper level.

[00:29:43] Andrea Elibero: Yes, and you need to do that. I mean, especially now, you know, there's so much noise out there. So I think, too, that that's really something that All this branding and all of these bit like all of these things really play into because if you take the time to intentionally Do this, you know because [00:30:00] people are so like go go go I need to do this thing and they and they get all distracted by all these like squirrels squirrel I have to move but like pause, you know and like go back and when you take the time to put these things in place Everything else falls into place so much easier

[00:30:14] Megan Gersch: Yeah, totally. I have clients that like we put together their brand guide and I've had clients that tell me like, I literally use this tool every single day, every day that I sit down to create. Thanks for my business. I go, I opened my brand guide and I look at what you gave me and that is what I reference for everything that I make.

[00:30:36] Andrea Elibero: Yeah, and it's like, you know, it's a very Basic, quote unquote, uh, what's the word? I don't know the word. I live in This is a side story because I live in Spain. So I'm American who lives in Spain, and I feel like when you're learning other languages, you lose all of your first language, and I'm like, what words is that again?

[00:30:54] Analogy was the word I was looking for. An analogy of this [00:31:00] is You know, having the foundation for your house that you need these strong foundations in order to have a house that's not going to fall over. That's not going to be a house of cards that just topples over in the wind. So don't skip the foundations.

[00:31:12] Take your time and be intentional because it's going to serve you so much better in the long run.

[00:31:17] Megan Gersch: yeah, absolutely agree.

[00:31:20] Andrea Elibero: Awesome. Okay, so please let us know how can we stay in touch with you? Is there anything you want to share? The floor is yours.

[00:31:27] Megan Gersch: Absolutely. So you can find me at MeganGersh. com. It's M E G A N G E R S C H dot com. Um, and I'm on Instagram, TikTok, Threads, uh, LinkedIn. Pretty much, pretty easy to find. It's at Megan Gersh, um, on most platforms. And then TikTok is at Megan dot Gersh.

[00:31:49] Andrea Elibero: Awesome, and you guys need to go since we've been talking about this bold look she has, you guys need to go now and check her out and like see what it's all about. Thank you so much Megan for being here and sharing all of your wisdom with us.[00:32:00] 

[00:32:00] Megan Gersch: Oh my gosh. Thank you so much for having me. This is so fun. 

[00:32:04] Andrea Elibero: Thank you so much for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process, but I'm here to support you every step of the way. Head on over to dancingleafsolutions. com slash resources for free tools to help you do just that.

[00:32:30] And thank you again for being a part of the Soulpreneur Scaling Stories community, your presence and dedication to growth, inspiring me every day.