49. Business Coach for Moms + Social Media Strategist | Becca Hoover

In this episode, I’m joined by Becca Hoover, a business coach and social media strategist for moms. Becca shares her journey from being an overbooked virtual assistant to becoming a coach and strategist. 

We dive into the pivots she made in her business, how she manages her time as a busy homeschool mom, and the importance of staying aligned with what truly excites you. 

Whether you’re an aspiring coach or a VA looking to scale, Becca’s story will inspire you to take bold steps and create a business that supports your life.

Key Points Covered:

✨ Mindset & Confidence: Overcoming imposter syndrome and stepping into a new role with confidence.
✨ Time Management for Moms: Practical tips on balancing a thriving business with homeschooling and family life.
✨ Scaling Tips: How to stand out in your business and attract the right clients.

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Transcript

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth behind the lessons and the stories behind what it truly takes for sole preneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant and aligned laptop lifestyle through intentional scaling.

[00:00:46] So whether you're just starting out on your scaling journey or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow and create? Create a business that fully supports your dream life. Well, let's [00:01:00] dive in before we begin.

[00:01:02] Make sure to hit that subscribe buttons. You never miss an empowering episode filled with real stories and soulful insights.

[00:01:11] Hello, my friends. Welcome to Soulpreneur Scaling Stories. I am so excited to have Becca Hoover here today, who is a business coach and social media strategist for moms. Hey, Becca, how are you?

[00:01:23] Becca Hoover: Hi, thank you for having me.

[00:01:24] Andrea Elibero: Yay. I'm super excited for you to share your journey growing from VA to coach and strategist. So before we get into all of that, please introduce us and let us know what your business looks like today.

[00:01:39] Becca Hoover: Hello everyone. My name is Becca. I am the owner of Rebecca Elizabeth LLC. I started my business back in 2021. Um, like a lot of people that can probably relate that was right after you know what happened in 2020. Um, and I was a teacher at the time and I was looking for a way to stay [00:02:00] home. Um, Um, with my one baby at the time.

[00:02:03] Um, so I started as a general virtual assistant. I was doing that part time while I was still working as a teacher. And, uh, after a year in 2022, when I went on maternity leave with my second baby, um, I decided I'm not going back to teaching. I scaled that business, um, was able to. Book out my services and, uh, replace my teaching income.

[00:02:29] So it was a no brainer. So I was a virtual assistant, um, for that next year. And then last year around this time, I niched again, lots of pivots in my business, um, went into social media management, uh, full time. And then I added in coaching a few months later. So it's been about a year, uh, having the coaching side of my business.

[00:02:51] I do still have the done for you side. Um, but the coaching services are, um, starting to be what I'm very, very passionate about and, [00:03:00] uh, it's just a lot of fun. So that's kind of like all the different pivots and where I'm at right now.

[00:03:05] Andrea Elibero: Amazing. Is your coaching, what is your coaching focused on? Thank you.

[00:03:09] Becca Hoover: So my coaching is focused on helping early mom entrepreneurs. So about your first year or two in business, helping you scale your business, um, through social media.

[00:03:20] Andrea Elibero: Very nice. Okay, so I have lots of things that I want to ask and dive into. So, you know, we're going to get deep on this because I like to uncover, uncover the things. Uh, the first thing that, however, that I want to highlight is the fact that, so you do a similar thing that I do, and this is still having some done for you and coaching alongside that.

[00:03:42] And I'm curious from your perspective, how this fits together, how you make space for each. side of your business. If you know, kind of like what your plans are for that, but we will start on that end. And I'm asking this because a lot of people think like, Oh, I [00:04:00] have to do one thing or the other, or it's really difficult.

[00:04:03] And yes, it takes some putting puzzle pieces together, but I don't know, like I am super multi passionate. So I enjoy having, you know, multiple sides of my business. And I think it also helps me to be a better coach because I'm not removed, right? Like not removed from all of the done for you day to day.

[00:04:19] Like I know what's going on. I know it's, you know, it's happening in the industry now. So I will be quiet now and let you answer and say and give your opinion on this and having these two sides of your business running at the same time.

[00:04:32] Becca Hoover: Yeah, no, that's a great question. So I think because I help moms scale on social media, It just makes sense for me to stay with the done for you side. I'm already helping other business owners. Most of my SMM clients are six and seven figure entrepreneurs, so I'm already helping them in the day to day scaling their business.

[00:04:54] So it kind of goes hand in hand for me now. I do have to, uh, you know, this is a day to day. [00:05:00] struggle of making sure that my time management is on point. I'm sure we'll talk about this at some point. Um, but it just makes sense. It all fits together right now. Um, I really enjoy both sides of the done for you and the coaching.

[00:05:13] Um, but it just, it looks a little different since. My done for you side is six and seven figure very established entrepreneurs. Whereas my coaching side is beginning entrepreneurs So it's a lot of fun. I like to say to my coaching clients like I'm in the quote unquote trenches with you Still cuz yeah, so I think that is a little bit of relatability

[00:05:35] Andrea Elibero: Great. And, and you can help them, you know, cause you know what's going on and And you are working with these higher levels. So the same with me. So I'm working, so I'm a certified OBM and I do things with six and six and seven figure business owners on my down for you side and then doing the business management things and then coaching it's, it's, you know, growing to like helping people grow in there.

[00:05:55] They're not quite at that level. So, so for you, are you marketing [00:06:00] everything under one umbrella? How does your, so I know this is a big question. I can also let people know what I do, but on your side, what do you do in terms of your marketing? coaching, social media, two different audiences. How are you managing that?

[00:06:14] Becca Hoover: Yeah, so right now my coaching is through Instagram and, um, that works really well. I still here and there occasionally, mainly through like stories, will mention my Done For You every now and then, but my Done For You side, that is strictly right now through referrals or my website, um, or some like in person networking and also, uh, random, but the platform LinkedIn.

[00:06:42] If you're not on LinkedIn, try it out.

[00:06:45] Andrea Elibero: I think, yeah, so this is a great point and this is, we're on the same page, girl. This is what I do as well. So it really is, and especially, and you know, you're the marketer here, so For me at the beginning, it was really hard to figure out how do I market these two things? How do [00:07:00] I separate, like, what do I do?

[00:07:01] Can I put them all together? I don't want to be, you know, double my social media work or something like this. And it took me a minute to figure out exactly how I was going to market each thing. And I do something similar to my Instagram is coaching, you know, to the email list, all of these things. And like, a lot of social media presence on coaching this podcast, obviously.

[00:07:19] And then the done for you side is mostly through some in like the directory for the certified OBMs, or they give us, you know, RFPs, request for proposals or referrals or things like this. And there's not so much focus and on talks and and doing podcast interviews related to that. So it really is two separate buckets.

[00:07:38] And I have my email list. Segregated for, segmented, that's the right word, segmented for these two audiences. Um, so, so it is, you know, two different foci, focuses, foci, and but they're so clearly different that it doesn't, it doesn't [00:08:00] feel like, oh, I'm just doing double the things, you know, because the strategy is different amongst them.

[00:08:04] So do you feel the same, a similar way?

[00:08:07] Becca Hoover: Yeah, I mean, transparently, there's still some days where I'm like, uh, I go back and forth. I'm like, should I split them up on Instagram or, you know, it's just, that's a mindset thing I have to work through too. Um, but I think it works right now. That's what I'll

[00:08:23] Andrea Elibero: Yeah.

[00:08:24] Becca Hoover: for me right now.

[00:08:25] Andrea Elibero: yeah, yeah. And it must feel, at least for me, when I was like, okay, like this is what I'm going to do. And it felt good, like, okay, I have a plan. So it's the planning and the time blocking for me that is key. And I do my sales things first, you know, like my coaching, okay, I have to show up, do this, like that happens first.

[00:08:41] And then I do my client work, because the brainpower that I need is different for each things, you know, because I can't do like my creativity in the night time when I'm exhausted. So, yeah. Mm

[00:08:54] Becca Hoover: relate to that. You know, when I tried to just do like evenings, I realized [00:09:00] like, oh, that needs to be the tasks that just don't require a lot of brain power. Yeah. Cause you're just exhausted at the end of the

[00:09:07] Andrea Elibero: Yeah, so, uh, so it's interesting. So I'm finding this interesting, like I had talking to the person who does these two very similar things and how it's two different sides of your brain. And it really is just a lot of sort of like trial and error and okay, what are the strategies that work for me?

[00:09:22] And for me, I have things in my calendar very specific, like Mondays, I write my weekly newsletter, you know, like there are things that I do on specific days, and it's very time blocked. But that is my thing. That's what works for like me. Precisely for me with all my systems and things like this to back it up.

[00:09:36] And this is how it becomes not so overwhelming to be able to run two different businesses essentially simultaneously.

[00:09:46] Becca Hoover: Yeah, no, absolutely. I agree. Yeah in my calendar like I know Mondays are like my ceo day where I can you know time block Um, but then I have specific days where it's solely focusing on my done for you clients [00:10:00] and then my coaching clients Um, so yeah, no, I know exactly what you

[00:10:03] Andrea Elibero: Yeah. So for you guys listening, if you're like, Oh, I want to go down, you know, kind of do these two very different pathways. And I'm nervous that it's not going, that it's going to be a lot, that it's going to I'm not gonna be able to do it. It's double the work. It's really not As long as you do exactly that right you have and I have specific days as well You know, I have like my Mondays and Fridays or are for me.

[00:10:23] I don't do calls on these days Tuesdays I do that, you know, so it's very Planned and as long as you have a plan in a system, you can tweak it and play with it, but it makes it so much easier Okay, so let's get into some of these your actual story with some of these pivots. This is my favorite thing. So when you were a General VA, please share the story of transitioning and pivoting from VA to social media strategist.

[00:10:52] Becca Hoover: so this just made sense to me because I was a general VA, overbooked. [00:11:00] Um, but when I was looking at the tasks that I was doing for all of my clients, it was all like social media management. Um, and I was really enjoying it. Uh, so it just made sense to me. I'm like, okay, I need to just call myself what I am.

[00:11:16] You know, I'm good at what I do. So that made sense to me, just pivoting into social media completely. Um, so that took. That didn't take very long to make that pivot. Um, just to change, you know, the title of my name, you know, raise my rates a little bit. And most of my clients stayed on with me cause they realized it too.

[00:11:35] They were like, Oh yeah, you're not really a general VA anymore. You're running my social media. So that did make sense. Um, so that was that first pivot, social media.

[00:11:45] Andrea Elibero: so a couple of things on that. Was it that, did you also do any additional training or this was all like on the ground, like boots on the ground? Okay, like I'm now stepping in and claiming the space?

[00:11:57] Becca Hoover: Um, most of it was just figuring out on [00:12:00] my own, but I did, um, Take a course through Rachel Peterson, the social media strategist. Um, she had a couple different trainings and things. So I learned some things through that. Um, but then, but then also just, uh, you know, being on the platform, Instagram, there's tons of people out there.

[00:12:17] It's so much free education. Um, I know a lot of us look at social media as. You know, a social platform, but it's also, it could be very educational learning from everybody. So

[00:12:27] Andrea Elibero: Yeah, yeah, and I'm wondering if there was a period of really just stepping in and claiming This is what I am now. This is who I am. I'm no longer a general VA now I'm a social media manager or strategist whatever you you know claimed at the time Was there an element of that underneath it of this building up of the confidence?

[00:12:47] Becca Hoover: The confidence came from the fact, not only was I doing all my clients, social medias, and they were getting results, but also I was starting to market on my Instagram and people were coming to me [00:13:00] asking questions about social media. So that definitely boosts your confidence when people start looking at you as the authority and you're like, Oh, okay, this is what I'm doing.

[00:13:08] I am now the authority.

[00:13:09] Andrea Elibero: You're like, Oh, okay. I guess so. I guess this is where it's at. Yeah. Yeah. I think this is a big piece of it as well. When you're pivoting is really stepping into and claiming like, okay, this is who I am now. You know, this is what I do and it can be uncomfortable at first. And I love that you were like, okay, I'm going to do it.

[00:13:26] And then the confidence grew from people, you know, coming to you and asking you questions and you didn't stop yourself from really moving into that space. Yeah.

[00:13:35] Becca Hoover: Yeah.

[00:13:36] Andrea Elibero: And you were doing this while you had very little babies at home.

[00:13:43] Becca Hoover: Yes. I still, I have two toddlers now, um, they keep me busy. We are a homeschool family as well. So yes. Get it.

[00:13:53] Andrea Elibero: For all the mom, listen, I'm a yeah, right. I'm a fur dog dog mom, but there's no human children here. [00:14:00] So Tell the people with the children, or who want to have children, share your secrets. How did you, and your children don't go anywhere, they're home all day, how, at the beginning, how was it, how did you figure out how to manage your time?

[00:14:16] Becca Hoover: Okay, so in the beginning, so we're talking 2022 was when I left the classroom, uh, was overbooked as a VA. I had a newborn and a toddler. I did send my toddler at the time. She went to like a part time preschool. That was helpful looking back I don't know if I like I don't know if my business would still be standing if I didn't Have that little bit of a relief.

[00:14:43] Um, I still had a newborn at home But some of the mamas listening to this might you know newborn She was a pretty good newborn, but she slept a lot So I was able to kind of time block figure out like the nap schedule and work that way um, but then it's [00:15:00] also just Realizing when you do need help asking for help.

[00:15:04] I have a supportive partner. Um, you know, he was able to You know, pick up the slack when I just, you know, I'm, I'm overbooked in business. I have two kids, like you got to cook, you're good, right? Um,

[00:15:18] Andrea Elibero: So he was doing some of the household things or just really pitching in more in order to support you and your business. So that way there was a bit of space there.

[00:15:28] Becca Hoover: yes. And that's still like that to this day. Um, you know, we had to have a sit down talk and, you know, our goals were that we wanted to be a homeschool family. Um, but I still needed to bring in an income. And so we really had to sit and talk about what that looks like. Um, I won't say, I won't say every day is, You know, rainbow and butterflies and it's perfect.

[00:15:48] But, uh, I think that's the biggest thing, not just with moms, but I think women in general, sometimes we just feel like we have to do it all and we don't want to ask for help. [00:16:00] Um, but that is the, that is one of the biggest things I've learned in my business journey is I was so used to my whole life. Just.

[00:16:06] Not asking for help, figuring it out, doing it on my own. Um, but when you're running a business or two businesses and you're trying to, you know, juggle everything, sometimes that can lead to burnout. And so asking for help and not being ashamed of that. There's nothing to be ashamed with asking for help, getting more support, whether that's from a partner or other family or friends, we don't live near family, so we've had to rely sometimes on friends and.

[00:16:35] Yeah, there's nothing wrong with that.

[00:16:37] Andrea Elibero: really leaned into the, okay, like, let's figure this out, like this is going to happen. And we're just gonna, yeah, we have to basically involve other others in order to, you know, to really survive and just make this happen. I'm curious now with the homeschooling and all of, well, your children are still very young, but with all of this in their home, how do you, [00:17:00] like, if you have specific examples, I think that would be cool too for people listening, how you balance it.

[00:17:08] Becca Hoover: So I'm at a good place in my business right now where my mornings can be free and dedicated to my kids. So I know that like, besides maybe a Voxer or Slack or checking an email here and there in the mornings, I can dedicate that time to my kids. Then I know that the afternoon is solely focused on my business My husband has a job where he's able to be home like the earlier afternoon time so then he can take over But we're also at a point to where you know, like I said when you're asking people for help You know, we can ask some family members to come into town help.

[00:17:46] I do have scheduled Uh, at least two times a month where I ask my mother in law, I say, come on into town and she comes for a few days and I crank out some work and that just works for us. But I feel like [00:18:00] it's a win win for everybody. They get time with someone other than mom, right? And I get to really grow my business and yeah, just the mindset and everything is much better when I know like, okay, I don't have to do it all.

[00:18:12] I have help.

[00:18:12] Andrea Elibero: Hmm. And I think also the, And I don't know if this was purposeful or if it just happened to coincide really well, but the niche that you are in, social media management, doesn't require you to You know, be on, be with your clients at certain times every day or do this or there's a number, you know, like, like you have more autonomy in your schedule and you can batch things and you could, there's a system that, you know, that can happen there.

[00:18:39] And with coaching as well, right, you get to set the time you're even with your clients, you just need time, client time, marketing time, and none of this is really dependent. It doesn't have to be a specific time or every single day or things like this. So,

[00:18:53] Becca Hoover: yeah,

[00:18:53] Andrea Elibero: yeah.

[00:18:55] Becca Hoover: yeah, I, uh, that was another perk of moving into social media, [00:19:00] um, because I actually just shared a post about this on my Instagram the other day, and I had like people in my DMs asking, uh, because for my summer schedule, I decided like, I'm not going to have any scheduled daytime meetings. And people were like, how did you do that?

[00:19:14] And it is possible when you get to this point in business and you are setting, you know, your own hours and being very intentional. Um, but yeah, you're right with the social media done for you side. I am able to batch a lot out ahead of time, especially once we've been working together for a while. A lot of my clients are just like, yep, go ahead.

[00:19:30] Like they trust me. Um, you know, which is a great feeling, right? Um, but yeah, you're right. Then with the coaching side of things, you know, I can set my hours for that. And so it is really nice to be in a business at that point where. You don't feel like you're chained to another nine to five. And I, a lot of my clients, my co my coaching clients, when they come to me, they're like, I left my nine to five and now I'm working 24 seven.

[00:19:58] Right. I feel like that's like the [00:20:00] joke and the entrepreneur space, but I'm like, it's not a joke, it's sad. Right.

[00:20:05] Andrea Elibero: Right. And, and the important piece here is that you have your life and your business is supporting your life and not the other way around, right? You're not really organizing everything around your business and I can't do this. I can't do that. And this is a piece that a lot of people get lost along the way.

[00:20:24] When they're doing this, you know, so they're like, Oh, I can do this and that, but they don't think they don't stop and take a moment to breathe, to reflect, to feel like, okay, what do I actually want? And what do I want my life to look like? Because this affects how you set up your offers. You know, this affects, this affects what you do in general, because if you are somebody who, and so I just had a quote, so as an example, I had a client recently who did a four week intensive, uh, intentional scaling with me.

[00:20:52] And. She was a VA who was becoming an OBM and wanted to do some other type of offer [00:21:00] and So you're like, okay, what's happening in your life? What do you want your life to look like? What are your priorities? What's your dream life? And So she was choosing between helping with kind of being like this team building person, a strategist, Specialist here or launch strategist and we were talking about as well If you're a launch strategist, you have to be in it Like you have to be there when the launch is happening the team building is much more flexible There's you know things like this and and you know kind of like well, what's the energetics?

[00:21:25] Like why do you want to why are you looking at this one versus that one? And the end the team building obviously went out and that was much more aligned and felt really good And the launch was like, oh, I think like a lot of people would buy that I think you know i'm good at it Like I could do that like I think I would be interesting but it wasn't her true passion So All of this to point out that, yeah, it really is about what you want your life to look like and really bringing that into your business as well.

[00:21:51] Becca Hoover: hmm. Yeah. And what you were saying there with, um, how the one, maybe it could have brought in more income, but I, [00:22:00] I kind of focused to, um, like not only for myself, but my clients as well. Like, you can go out there and you can pick whatever you think is going to be the high paying role, but are you going to be happy?

[00:22:12] Like you said, is that what you're passionate about? Um, and then I firmly believe if you're not passionate about it. It's not going to be sustainable. Um, you won't be successful in that. Um, so which, which is why like as a VA, like, yeah, I could do all those tasks really well. You know, it was great money. Um, but like, was I passionate about it?

[00:22:31] No. So it made sense to, you know, niche into something I was a lot more passionate about.

[00:22:36] Andrea Elibero: Yeah, and I'm sure you are, yes, since you're passionate about exactly, you're happier. and your work is better, you know, and you're not, I've, cause I've had that too. When I started, I started as a VA, had a VA agency and I had the agency because I just was getting all of these clients. And that's what the internet told you, told me to do.

[00:22:55] You know, it was like, this is the next step, but I didn't want to do that. You know, I didn't want to be a [00:23:00] VA, like a general VA agency. And that wasn't my passion. That wasn't my dream. So I had to burn it to the ground. So I was like, no, I'm not doing this. Let me do something else now. And yeah. And, and pivot, but pivot because I wasn't in alignment, you know, so all of these things are so important.

[00:23:14] And I'm really glad there's people like you out there and like me and us that, you know, we're helping people to see these things so they don't have to go through the burning your business to the ground and starting again or quitting or, you know, or like, or feeling like you're in another nine to five, because that's not a, not a happy feeling.

[00:23:28] Um, the, yeah. The other thing that I wanted to. jump into a bit more is your second pivot. So adding in the coaching. So this is a big thing, right? So you're like, oh now I'm going to become an authority in a whole new space. So tell us so what was going on that led you into also adding coaching to your business.

[00:23:51] Mm

[00:23:55] Becca Hoover: and alignment. So I was enjoying my done for you. I still have it, [00:24:00] but I was missing that side because I was a teacher. I was missing that and I am truly passionate about helping business owners. Um, I was really craving like one on one and so that, you know, about a year ago, this time I added in just, you know, put my, Tested the waters a little bit just to see, would anybody even be interested?

[00:24:21] Like, and of course I went through all those mindset, like, who am I to like, you know, call myself a coach. Um, but yeah, it took off right away. Uh, I was helping a lot of, you know, solopreneurs, um, who were just in the beginning stages of business really just figure out their business foundations using social media, um, and I really enjoyed it.

[00:24:40] Uh, so I. Yeah, I really started to discover that, Oh, I'm passionate about this too. Um, so that's why I have both still, um, you know, I can't tell you like, I don't know, it might look different a year from now, maybe I'll be completely coaching. I don't know. I just on this like fun business journey. I think that's, I've really been trying in [00:25:00] the last year to have more fun in business.

[00:25:02] Um, cause when I was back, when I was a general VA that summer, I was a VA. I can honestly tell you. Sure, the money was fine. I was excited to like be home with my kids, but was I having fun? No, I can't say I was having fun. I wasn't in alignment, but right now where business is at, I'm enjoying it and alignment.

[00:25:20] And I think that's really important. Like, so people who are listening, if they're, you know, at this point and it's just to make money, well, you can go to a regular nine to five and make money, you know? So,

[00:25:31] Andrea Elibero: And it'll be a lot less stressful to do that

[00:25:34] Becca Hoover: yes, yes. It's so true though. Um, you know, I've worked with some of my clients with that.

[00:25:41] I'm like, okay, are you happy? Like, that's the number one question. Are we happy? Let's figure that out first.

[00:25:47] Andrea Elibero: yeah. What you're saying, I'm totally on board with, and I've gone through, I'm sure a lot of people have gone through the sa same journey of, and then you realize that it's not the money, you know, it's not the money that makes you happy because if you're [00:26:00] spending all day, like the worst year of my business was when I was making a lot of money, like I was making on the, the 10 K months and blah, blah, blah, that everybody is so focused on, but.

[00:26:10] Becca Hoover: Mm

[00:26:11] Andrea Elibero: No, I was working like crazy and it resulted in a really severe burnout after that. So it wasn't in alignment. And then the same thing like this year, I really focused on balancing and enjoying myself and feeling like, okay, do I love what I'm doing? And, and, you know, getting to be more creative on terms of, and expanding my marketing, my messaging in terms of the coaching side, you know, and like all of these cool things and just like growing.

[00:26:33] And, and to me, that's fun. You So yeah, you really need to to focus on that and not just on like, okay, like, like, I feel like the begin, like,

[00:26:47] it's almost like the first layer of business is, okay, can I grow a business? Like, am I a business owner? And then the second story, you know, the second kind of wave is like, okay, I can do this.

[00:26:56] Now let me make it into what I want it to be, you know?

[00:26:59] Becca Hoover: Mm hmm. [00:27:00] absolutely.

[00:27:01] Andrea Elibero: Yeah. What was my, wait, I had a question and then it left my brain. Ah. Yes. Oh, yes. You were saying, oh, you kind of glossed over. Yeah, of course there were mindset things that were going on. So I want to ask you to talk about that a little bit more because it's really helpful for people to hear that, oh, this is normal.

[00:27:18] And like, let's normalize that everybody has these thoughts and these things. So what did you do to overcome these doubts and these fears and these imposter syndrome type things?

[00:27:31] Becca Hoover: Yeah, so I am very, uh, like open, open book, very authentic because I, I do think working on in social media. It is a highlight reel and this is something, one of my biggest hurdles in business is the comparison. Um, I think a lot of people maybe can resonate with that where you just see other people, it just seems like they're always, you know, they have another win.

[00:27:58] They sign a new client, they're finding all the [00:28:00] success. They're hitting these high income months and you're sitting there and you're like. Wait, what's wrong with me? Maybe I'm not as good this and that. And so, yeah, I'll be honest. That is one of my biggest, even still today, uh, biggest hurdles to go through.

[00:28:14] And yes, that is a mindset thing. Uh, so I work, it's so funny. I work with my one on one clients on this all the time and I can tell them exactly, we can like coach through it, work through it. And then when it comes to myself, I'm like, okay, I got to coach myself here. So

[00:28:28] Andrea Elibero: like, can I hire myself, please? To get me through this?

[00:28:31] Becca Hoover: yeah, exactly.

[00:28:33] Um, One of the biggest things I have had to learn is it's okay to mute someone online. You may like them a lot as a person, but if they're really starting to affect, like, if you can't even look at their feed posts or their stories without, you know, going into a complete downward spiral, uh, just mute them for a little bit, but you got to do some internal work on that too, because that shouldn't be, um, you know, so [00:29:00] that's one thing.

[00:29:00] I'm an advocate for the mute button. I don't like to say unfriend, because unless, like, you really feel like you need to do that, um, You know, that's neither here nor there. You can figure out if you want to do that or not. Um, but also just getting to the place like why is that making you so insecure? Um, but also remembering, like I said, social media is a highlight reel.

[00:29:24] So not a lot of people are going to get on their, you know, stories and be super vulnerable and share, you know, You know how much they're struggling. Um, so I do like to remind myself of that because I myself don't want to get into stories and be like, here's all my issues, right? Um, but it's human nature.

[00:29:44] We all go through struggles. Even, you know, I, like I said, my done for you side, I work with six and seven figure entrepreneurs and you might look at them and think they have it all together. And working, you know, one on one with them, I can tell you, no, it doesn't matter how much money you're making. Uh, you know, [00:30:00] some of the most successful people in the world, they still have their day to day struggles.

[00:30:03] Um, and I don't know why that brings me a comfort. Maybe it's just that we're all in this together. Um,

[00:30:09] Andrea Elibero: No.

[00:30:10] Yeah, I agree with you. And it helped me as well to see that and also to see that a lot of people with these businesses, the back end of their business is a bit of a dumpster fire a lot of the times. So and that, you know, just seeing that like, oh, they make all this money, but but they struggle with, you know, X, Y, Z.

[00:30:28] And, and yeah, seeing that, like, yeah, they, they put this image or a lot of them will put this image online, but then when you see the backend, you're like, ah, okay. Like, and you're right. So when you see behind the curtain, it actually does help you to, to know like, oh, everybody struggles with these things.

[00:30:43] Or like, for instance, one of my favorite stories is I had this client who was seven figure plus business did like a sleep training or things like this, like, you know, had a whole, like, agency, like this is what she did. She charged people a lot of money for it. She made tons of money, like good. She wanted to do, to kind of move into [00:31:00] the online space and kind of play around and experiment and, and do these, uh, like a, a Facebook, a virtual sleep training thing where she was charging a couple hundred bucks, like something so interesting.

[00:31:10] insignificant, quote unquote, compared to her regular job. And she had the biggest imposter syndrome of doing this. And it was like, right? And it was like, Oh, do I know what I'm talking about? Am I good? Like, well, like, you're the expert in this field. Like, what are you doing? So for me to see firsthand, you know, that somebody who literally was an expert in this had the same thoughts, the same doubts as as regular people do like that made me feel so I never forgot that.

[00:31:36] And I always, you know, carried that with me and like, okay, like, And, and then also it's understanding like, what is imposter syndrome? What is, you know, like what does it actually mean to have these thoughts? Like, what's going on and why do we have it? So knowing all of these things and having the tools Yeah.

[00:31:49] Like helps you to get through it. But I love the, the mute button and to not just be sitting there and following all these people that you watch them and then you feel bad about yourself, you know, like, no, [00:32:00] we don't need to do that. We don't need to, to stress ourselves out like that. So that's an amazing, amazing tip.

[00:32:06] Becca Hoover: Yeah, yeah, I also, um, with the social media side of things, you know, I work with my clients on this that if you are consuming more than you're like doing your own professional development or creating, then that might be a sign like that's also going to affect your mindset. Um, you know, I even can catch myself if I know there's certain days where I've just.

[00:32:29] starting to feel like really down, then I go back and I'm thinking, well, how much have I just been mindlessly scrolling? And it's a, it's pretty eyeopening. Um,

[00:32:38] Andrea Elibero: I love that. Yeah, you as a social media strategist is like, no, I need to limit my social media consumption. Mmm,

[00:32:48] Becca Hoover: I was telling my husband this the other day, um, I'm, I'm Cause he's like, you work in social media. How does that not like get you down? I'm like, who says it doesn't, you know? Um, I'm, I'm human too, [00:33:00] but I think, yeah, if you're going to work in social media or have an online business and be in this space, even more so you have to be aware, you know, how much time you're scrolling, how much you're just consumed in stories, that's my biggest thing.

[00:33:14] I'll just like scroll through stories. I'm like, okay, I need to stop. Go do something productive.

[00:33:19] Andrea Elibero: The, I know, and it's like, Oh, I'm going on here for a purpose to do this. And then all of a sudden, 20 minutes, you're like, Oh crap, I didn't do the thing that I came to do. So yeah, I feel like you have to be really mindful when you're, when you're working on social media, not to get sucked into the, sucked into it too much.

[00:33:35] Awesome. What is your biggest, your top scaling tip, your top tip that you've just learned on this journey as you've been growing that you would like to share?

[00:33:44] Becca Hoover: Okay. This might sound a little strange, but I was thinking about this, um, when you asked me this before. So really figuring out what makes you unique or stand out as someone that you, uh, that people want to work with. [00:34:00] Uh, I, I like to ask it this way to my clients. Why would someone want to work with you or invest in your services?

[00:34:07] And if you can't answer that question confidently, Then that's where we need to start. Um, because if you're not confident in yourself, that definitely spills over. Um, and you know, why would somebody invest with you? Then you need to be able to answer that. You need to be able to answer confidently. Like, here's what I can do.

[00:34:26] Here's the transformation. Here's why you need me. Um, and if you can't answer those questions, then we got to start there.

[00:34:33] Andrea Elibero: Because you can feel the passion, right? You can feel the confidence in the passion and this is what's magnetic. And yeah, 100%. Amazing. Beautiful tip. So is there anything else that you have that you're like, Oh, we haven't covered this. I really want to jump in or this reminded me of that.

[00:34:50] Becca Hoover: man, I feel like I could talk all day. This has been fun. Um, no, I think, yeah, just the only thing I, since I mainly work with moms, um, you know, I, [00:35:00] I probably just cause that's the season of life I'm in with littles and I'm really passionate about helping moms, um, you know, grow businesses online and it can feel really.

[00:35:10] Overwhelming but that's kind of what I do with my one on one clients is we we get rid of we look inside your business And if there's any tasks that you're doing all the time and it's really not Helping you grow bringing in any new clients or income that we get rid of that and we just really are laser focused

[00:35:28] Andrea Elibero: yes, very important to simplify and actually do and spend your time on the things that are going to grow your business and make you money and serve your clients better and all of these things. Yes. And people get so sidetracked, right? Like with all these other things that they're doing that, that they feel like, Oh, I need to do this and that and this and that, like that'll come with time, right?

[00:35:49] Like, like, or feel like what is actually an alignment or what is it that you. Like, just really focusing on the things that are, that are important and yeah, and I can't even [00:36:00] imagine with the moms that you work with and how relieved they must feel once they actually implement those things and all of a sudden they have all this space.

[00:36:09] Becca Hoover: Mm hmm. Well, too it's like When you see online a lot of these like really successful business owners and then you forget, oh, they've got a team behind them supporting them. And, you know, a lot of my clients come to me, they don't have a team yet. So I'm like, you can't be on every single platform, honey.

[00:36:27] Like let's,

[00:36:28] Andrea Elibero: yes, yes. And let's pull back the curtain on this because you and I work with these people. There are some of these people have teams, huge teams, or even if they're not huge, they're paying a lot of money for other people to be doing these things. They're not writing their emails and their Instagram, you know, they're not doing all of the marketing pieces.

[00:36:47] A lot of them themselves, right? The other people are doing it for them. They're paying for ads. Like there's a lot of heavy lifting in the back end that people don't see and they just think like, oh, they're out there and like they can show up all these places and do this and that and [00:37:00] no, they are not doing any of this themselves at all, you know, and

[00:37:05] Becca Hoover: Yeah.

[00:37:06] Andrea Elibero: so don't get fooled.

[00:37:08] Becca Hoover: Yeah, exactly.

[00:37:10] Andrea Elibero: Awesome. Okay. So let us know where can we find you? How can we stay in touch? If you have any free gifts, anything like this, this is your, the stage is

[00:37:18] Becca Hoover: Yeah, thanks. Yeah. So I am always on Instagram. I love hanging out in stories too. Um, so my tag is Rebecca Elizabeth LLC. You can find me there. Um, and then, like I said, I do have the done for you and one on one coaching side of things, um, on my website that's linked there in my bio. Um, I also have some fun freebies.

[00:37:38] Uh, so I actually have a freebie that's launching tomorrow at the time of this recording, um, for actual, for, Busy mom. So it's 50 easy B roll shots. Cause I have a lot of clients that come to me and they're like, I don't have time to create content and this and that. And I'm like, you have some time for some easy B roll.

[00:37:54] Are you doing, uh, your dishes? Are you ironing your clothes? Like all those things. So

[00:37:59] Andrea Elibero: that's [00:38:00] amazing. Yeah. Yeah. And we'll definitely be sharing all of that because moms and, and. And, uh, non moms alike, we can all use some of these really creative ideas, right, of, of how we can show up and how to make it not so time consuming and just be able to go out there. So thank you so much for sharing all of your magic with us today, and I look forward to having everybody download your freebie.

[00:38:26] Becca Hoover: Yeah. Thank you so much.

[00:38:29] Andrea Elibero: Thank you so much for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process, but I'm here to support you every step of the way. Head on over to dancingleafsolutions. com slash resources for free tools to help you do just that.

[00:38:55] And thank you again for being a part of the Soulpreneur Scaling Stories community, your [00:39:00] presence and dedication to growth, inspiring me every day.