63. From Doubt to Determination: Lona Czerwinski's Journey from Overwhelmed VA to Launch Strategist | Client Success Story

In this episode of Soulpreneur Scaling Stories, I’m joined by the incredible Lona Czerwinski, a Launch Strategist, Tech VA, Canva Queen, and one of my former coaching clients. 

Lona shares her journey from being a general admin VA, working with 12 clients at once, to niching down into launch strategy and creating a business that aligns with her passions and values.

We discuss how Lona transitioned from burnout and feeling unfulfilled to building an intentional business that combines her love for tech and creativity. She opens up about overcoming imposter syndrome, setting boundaries, and creating a high-ticket signature offer that supports both her clients and her own dream life. 

This episode is perfect for virtual assistants, OBMs, and service providers looking to create a business that’s aligned, sustainable, and built for growth.

Key Points Covered:
✨ The importance of aligning your business with your passions
✨ Overcoming burnout through boundaries and intentional offers
✨ Why niching down can help you charge premium rates
✨ The power of a support system in scaling your business

Connect with Lona:
Website
Instagram
Threads
All the links


Feeling stuck in your business? DM me 💫 LAUNCH 💫  on Instagram to start building a business that aligns with your goals and supports your dream life.

Thank you for being a part of the Soulpreneur Scaling Stories community!

FREE RESOURCES
🔗 Free Business Growth Resources
(⬆️ Peaceful Profit Vault, Burnout to Balance Free Masterclass & The Aligned Offer Suite Roadmap)

LET'S CONNECT
📸 Instagram
🧵 Threads
👩🏼‍🏫 LinkedIn
🎥 YouTube
💻 Website

WAYS I CAN SERVE YOU
✨ 1:1 Business Coaching
⭐️ Core Offer Alignment Intensive
👩🏽‍💻 Framework Flow Mini-Course (use code PREMIUM for a special discount)

🎧 Podcast produced and edited with love by @FerAssists 🩵

Transcript

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth behind the lessons and the stories behind what it truly takes for sole preneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant and aligned laptop lifestyle through intentional scaling.

[00:00:46] So whether you're just starting out on your scaling journey or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow and create? Create a business that fully supports your dream life. Well, let's [00:01:00] dive in before we begin.

[00:01:02] Make sure to hit that subscribe buttons. You never miss an empowering episode filled with real stories and soulful insights.

[00:01:11] Hello and welcome to another episode of Soulpreneur Scaling Stories. I'm really excited today because I have a very special guest, Lona Strewinski, who is a launch strategist, tech VA and Canva queen and one of my previous coaching clients. So Lona, welcome.

[00:01:34] Lona Czerwinski: Thanks for having me. I'm so excited. I mean, I feel like it's full circle now. I remember when you started this and now I'm on here, so I'm excited.

[00:01:41] Andrea Elibero: I'm excited too. So can you share with everybody what it is that you do? What does your business look like today?

[00:01:51] Lona Czerwinski: Yeah. So, I mean, you know, I started this business as just like a side hustle. It was more of just like, let's see what comes of it. These are [00:02:00] all the aspects of my current job that I like. And I just kind of, you know, went with it. Um, and so with this, I decided to kind of continue scale working with you.

[00:02:15] And I've decided to work with mainly healthpreneurs because that's where my passion lies is health and wellness. But I didn't want to be a health and wellness coach. Anyways, I took all those aspects that I really liked of my job of doing like techie things, helping people launch, doing my creative side of things and using Canva and made the business that I have today.

[00:02:37] Andrea Elibero: And, is this what you started with when you started your business?

[00:02:43] Lona Czerwinski: It is not. So

[00:02:45] Andrea Elibero: what we call,

[00:02:46] Lona Czerwinski: I was general admin.

[00:02:48] Andrea Elibero: that is what we call a leading question because I already knew the answer. So yeah, so, so you started as a general admin VA and what did your business look like then? What were you, what were you [00:03:00] doing?

[00:03:01] Lona Czerwinski: Oh my gosh. I was taking everyone and anyone, right? Like, you know, I was working with literally anyone who needed, like, General admin support. And like, it was really great experience. I worked with a ton of really fun, different businesses. I worked with like a film and dance nonprofit. I worked with the person who worked mainly with woodworking.

[00:03:22] Um, and I did work with like health and wellness people too. Um, but yeah, I just did mainly general VA stuff.

[00:03:30] Andrea Elibero: And then what led you to say, hmm,

[00:03:35] maybe there's something that needs to be tweaked in my business and maybe I want to talk to somebody to help me to do that. So what was going on in your business and in your mind to lead you to seek out help?

[00:03:48] Lona Czerwinski: Yeah, well, doing the general VA stuff, like I, like I said, I was taking everyone and anyone, right? And so I had like 12 clients at one point and working just a [00:04:00] ton and just feeling so spread thin and still not feeling like I'm hitting those goals that I wanted to for myself, like, honestly, financially, even with the amount of people I was working with.

[00:04:12] And it just wasn't fulfilling. Like the work wasn't necessarily hard per se, but it's just like, It wasn't challenging. It wasn't like, it just didn't meet those expectations that I want from a job, you know? Um, so knowing my background and like really missing being techie cause I come from a very techie background, you know, I worked at Apple for so long and I did other tech companies and I just missed those challenges of like problem solving and just using that part of my brain.

[00:04:46] But also using my creative side, cause I also went to school for music. So I'm a very creative person too. So like I wanted something where I could do both and not feel so spread thin and feel more fulfilled in what I'm doing.

[00:04:59] Andrea Elibero: And it was [00:05:00] interesting because

[00:05:01] one may think like, okay, I love tech. I love creative. How in the hell can I put these things together? Like it doesn't make any sense. And I don't know if you've mentioned to, we mentioned this, that in the launching, it was actually kind of the perfect scenario. It was kind of the perfect combination of the two, because you get to do both the tech things, all the backend, all that, all the strategy and whatnot.

[00:05:23] Yeah. And you get to create as part of your launch services. So can you talk the lovely people through

[00:05:32] coming up with that with this, with this, uh, being a launch strategist, how that came into existence? Because I know that there was some resistance at first to that, but we'll

[00:05:43] Lona Czerwinski: Yeah, calling me out. Yeah, for sure. So, like I tried to keep them separate because I felt like they couldn't be one in the same and I didn't know having a launch offer made sense for me at the time because I really wanted to explore just doing tech setups, which I [00:06:00] still do, and I still do just graphic things separately, but My experience, especially coming into this space, this online space of working with healthpreneurs, especially online healthpreneurs is helping them launch, like taking them from the start of the idea all the way to the launch.

[00:06:16] So, you know, and all that was so much fun for me. Uh, it's really hard, like it's tedious and hard work, but like it's so fulfilling and being able to partner with someone and have that connection with them and really support them through that process. And taking care of the techie things, the graphics and all those things was just like, it just made sense to really transition into that and to really focus on that.

[00:06:42] Andrea Elibero: And it also gave you in your business an offer that is a high end offer, right, where it's not just so you, so in addition to, so in your current business, right, you have some retainer clients that you do things, you do your tech things for and whatnot. And then [00:07:00] you also have these projects and these projects, so for instance, like a dub solo build or like this, but your signature offer is this launching.

[00:07:07] situation. Right. So you do all the launch things. And, and I think that you had your first, is that right? Did you have your first client go through?

[00:07:19] Lona Czerwinski: My first launch client. Yeah. Yeah. We're still working through it right now. Um, but essentially I did take her through the process of like, Coming up with the idea and hosting her first masterclass that she's ever done. She's never done it before So that was really cool because she's you know, she's been in this online space for a long time But like from 2013 and 2013 Instagram is not the same as today I think at all so like really go ahead.

[00:07:47] Yeah, I mean like you can really teach Her so many things about like, okay, so these are the things you can do to talk about your offer. Cause I'm like, there's a difference between like an influencer and a business owner and really like coaching [00:08:00] her through that and supporting her, especially when a lot of life things happen to at the same time.

[00:08:06] And like being able to bring that balance into her life of being able to focus on her business, moving that needle forward, but still supporting her mental health or physical health, all that jazz.

[00:08:15] Andrea Elibero: Which is amazing. And it, so it's amazing. So the thing that I love about what you created and While working, while we were working together in creating this launch offer is that it is an offer that 100 percent supports both you and your clients. So it's something that, that you were talking about how you love tech, you love challenges, you love this.

[00:08:35] So it's super aligned with the all the things that you love, and you get the creative side of it, you know, all of the things, and you get to charge. You get to charge for it and it gets to be a project that has clear boundaries, there's clear deliverables, it's a thing and it is less stressful than having 167 clients who are always messaging you and asking you for this last minute, this, you know, and and whatnot.[00:09:00] 

[00:09:00] Lona Czerwinski: yeah, absolutely. Absolutely. And I mean, You know, to get to this point, there was so much imposter syndrome, right? Like, how do I set these boundaries? How do I communicate the offers to people? And like, do I feel worthy enough to set these prices? And for me, like what's been really helpful is obviously working with someone like yourself to help me over these hurdles, to really kind of navigate them.

[00:09:26] But knowing like, it'd be really a disservice for me to not do this. Cause someone else is going to do it anyway. Someone's going to offer it. I'm very passionate and I feel like I'm very genuine in wanting to help people to get to those points. So,

[00:09:40] like for me, that really helped me kind of get over

[00:09:43] Andrea Elibero: I love this thought of, if not me, somebody else is literally going to do this. So like, why shouldn't I be the one who helps people? Because I know I'm going to do a good job. I know I'm going to be passionate about it. You know, it's such a good point. Yeah, and one thing that you said earlier is, [00:10:00] is you were talking about you wanted to be challenged and you wanted to be fulfilled.

[00:10:05] And it's funny that you brought up those two words because I have this free training that's on burnout. So it's from burnout to balance. And when I was doing research on burnout, those are huge factors. So the thing that helps people to have a business that they absolutely love that they, you know, want to do, want to grow, et cetera, et cetera, are exactly those two things.

[00:10:28] Having a business, doing things in your life where you feel just the right amount of challenged, right? And where you feel fulfilled doing it. So it's really cool that you were able to find the thing that actually did that and that makes you happy and excited to work in your business.

[00:10:48] Lona Czerwinski: Yeah. I mean, that's so true about burnout, though. Like even in my corporate job, you know, I I remember talking to people like my coworkers and how miserable they were, like, you know, it's not like it was a bad job and it [00:11:00] wasn't necessarily hard, but so much wasn't aligning. They're like, this is not what I thought I'd be doing with my life.

[00:11:05] This is really like, it's just like they were annoyed all the time. They were frustrated all the time with the work that they were doing and the people that they were working with. And they just felt burnt out all the time. And just honestly, just miserable. And like, I felt that way too. And working with like a life coach before that, I really like dove deep in like, okay, what type of work do I like, what aligns with like my goals and the, you know, the things I like to do, the type of people I like to work with and really narrowing that down and figuring that out really helped me figure out the direction that I wanted to go in.

[00:11:39] And that's what led me to going into this online space. So like, it's so true. If you're not aligned with like the type of work you do, if you're not enjoying it. That brings about the burnout. 100%

[00:11:50] Andrea Elibero: for sure. And I would love to hear about, so for online service providers who are listening to the slash watching to this, I would love to [00:12:00] hear if you had to look back on, when did you start? How long have you been on this? When did you start your business?

[00:12:06] Lona Czerwinski: Oh my gosh. It'll be three years in

[00:12:08] Andrea Elibero: Oh, congratulations.

[00:12:10] Lona Czerwinski: I know. Thank

[00:12:11] Andrea Elibero: So we're just shy of three years. So if you're looking back on your journey, and if you want to share maybe a couple of things that you think would be helpful for somebody who is maybe a little bit earlier on, or maybe they're at the phase that you were at when you had 167 clients and doing all these things and whatnot, what would be some things that you're like, okay, this is this is That's my advice that I have for you.

[00:12:39] Lona Czerwinski: Honestly, for me, finding a support system was huge. Like working with a coach or even just a group of people, that was massive for me. Like, yes, I could have figured it out on my own. But it would have been 10 times harder, would have taken me way longer to get to this point. And honestly, I probably would have quit just because it's, [00:13:00] it's hard.

[00:13:00] It's really hard to like figure out, like, how do I talk to people to start working with them? How do I set up my offers? How do I set up automations to make my life easier and to be able to focus on what I need to do? It's just having that support and that guidance makes such a huge difference. And then once you get past that, then it's like, okay, so I'm working at home by myself.

[00:13:23] How do I get over that loneliness? Right? Cause it's, it is for me, at least a real life thing. So finding people, even if they're not necessarily in the online space, but who are maybe entrepreneurs themselves in one way, shape, or form who really understand like, yeah, the hustle can be hard. It can be hard work and like having someone who's like, yeah, we're going to hype each other up.

[00:13:47] You just having those people has been really, really key for me to get to this point.

[00:13:51] Andrea Elibero: That's such good points. You're reminding me of, so recently I met in a friend who, so we like,

[00:13:58] we were in the same [00:14:00] online challenge together. And then it was like, Oh, I live in Barcelona. I live in Barcelona and she lived literally a block away from me. And so I know it was insane. So we met up, so now we're friends.

[00:14:10] And so, so today she was messaging me something and she was like, Oh, I love that you're my cheerleader. I was like, yeah, girl, you got this. You can do it, you know? So, and, and by the way, this is the second, I met two people online who lived in my neighborhood. Like. Like from the

[00:14:24] Lona Czerwinski: That's wild. Yeah.

[00:14:26] Andrea Elibero: cool, very recently.

[00:14:27] So, so there are people hidden everywhere. So, and, and you're right, right. It is so important to find people who are doing this, who you can see face to face, somehow I touch them and like, and connect with them and you, or even virtually, you know, because. As much as you love your significant others or your families or whatever, they don't know, like, what you're talking about.

[00:14:51] They don't know the language. They can't really relate. So just being able to connect to somebody who knows what you're going through when you talk about, like, Slack messages and [00:15:00] Zoom calls and this and that or whatever, you know, or, like, crazy client things or whatnot, it, it really, it really helps to have that support.

[00:15:10] Lona Czerwinski: Yeah, totally. It makes such a difference being able to just call someone up or send them a voice message to be like, this crazy shit just happened. I need to talk to somebody or like, I just sent out this massive offer that I've never done before. And I like, I'm freaking out. I need someone to talk to about it.

[00:15:25] Like having those people who can really hype you up or even just like hash some ideas out has been such a game changer for

[00:15:33] Andrea Elibero: Yeah. Amazing. So in your three year journey, almost three year journey, if you're looking back on it, what do you think has been your personal biggest hurdle?

[00:15:44] Lona Czerwinski: Oh my gosh. My personal biggest hurdle is myself.

[00:15:47] Andrea Elibero: Oh, tell us more, share more about, about this because, and I'm saying this not to put you on the spot, but because this is true in probably 97 percent of the cases, right? Of like people having online businesses, this is the [00:16:00] biggest hurdle. So when you say, oh, it's myself, what do you mean?

[00:16:04] Lona Czerwinski: yeah, I mean, I don't mind being put on the spot at all because I 1, 000 percent think it's true. It's, you know, myself of like, that fear holding me back, that imposter syndrome, that doubt, like. Any time that comes into my mind is just takes me down such a bad rabbit hole of just like, I don't think I can do this.

[00:16:23] This isn't for me. Maybe I should go the easy route and get a job again. And then when I start hearing people in the entrepreneur space who've gone and gotten part time jobs, I'm like, what was the point? You know, like I, I might be different. And I'm very much like, if I'm going to do it, I'm going to jump in with both feet.

[00:16:41] And so like, when those doubts come out, it's like, I really have to like, really change that thought process, like really interrupt it really quickly and be like, no, why can't I do it? Who says I can't do it? Like if that person can do it, why can't I? Like, especially like, it's funny when I go to [00:17:00] music festivals, it's probably really cheesy, but like, when I see those artists up there, I'm just like, you were a normal person, just like me, and you got up there because you said, why not me?

[00:17:10] And like, why can't I do that? You know, this is just an online business. Like, I'm not trying to like, you know, Change the world and make world peace happen all over the place. Like I'm just trying to help small businesses. So for me, it's like myself has been my biggest

[00:17:25] Andrea Elibero: Yeah, I don't think that's cheesy at all because it really does help to put things in perspective, right? So you're seeing these people who are on stage at these festivals who are quote unquote famous who you know who probably went through so much to get to where they're at and you're like I'm just trying to do this thing and work with like five people who like want to pay me for my services, but and then without doing that somebody can really catastrophize and and just really fall further down a rabbit hole.

[00:17:52] So having these things that you can tell yourself is so important. And one thing that you said, [00:18:00] which personally I quite loved because um, I may or may not feel the same way, is that you're talking about catching it early, like identifying it like, oh, like, no, this thought is here and I'm not going to let it just Right?

[00:18:16] Like just spiral out and take me places that, so just being able to recognize that you're having that thought is huge.

[00:18:23] Lona Czerwinski: Yeah. And I mean,

[00:18:26] that's taken a lot of practice and part of what helped that was your thought tracing exercise that we did in what was that group program back in the day, know, it

[00:18:34] Andrea Elibero: I do it in all my programs. Yeah. It's very important.

[00:18:39] Lona Czerwinski: Um, But the thought tracing exercise of really identifying it and just like, is it true? Is it not true?

[00:18:46] Where am I feeling it? Like, for me, feeling my emotions within my body has been huge in interrupting my thoughts. Like, okay, so where am I feeling this? Like really bringing it and like trying to change it somatically too. [00:19:00] Um, yeah, that's been really helpful

[00:19:03] Andrea Elibero: Yeah. And the great thing about doing an exercise like that and your business is really an amplification or no, no, no, no. That's not really the right word, but it's really. I can't think of the word because Spanish, English, I don't know any words anymore. So, but you tell me if you know the word that I'm trying to say, but it's really like this mirror.

[00:19:26] Cause it's like, Oh, I need to grow my business. I need to make money. And so I actually need to confront all of these things. And the cool thing that happens is that it kind of forces you to do all of this self work. And then. It falls back on and it kind of like cascades over everything. It has effects in every area of your life outside of business.

[00:19:44] So you get all these really cool benefits that you didn't sign up. You know, like you didn't actually be like, Oh, I want to like make this business so I can, uh, take care of all of these anxious thoughts that I have. But. But you're forced to do it because you want to make money [00:20:00] and then it gets to positively affect the other areas of your, not just your life, but the collective, your.

[00:20:05] And yeah, and I think that that's a really cool side effect of having your own business that like, I had no idea that was going to be the case when I started my business.

[00:20:15] Lona Czerwinski: Me neither. I thought this was like, this is a cool idea, this sounds great to do for a living. No one told me that I was going to go on this like huge healing journey and like really learn so much about myself, but it really has helped me so much in all of my relationships. You know, when I was, right before I left my corporate job to jump full time into this, I was.

[00:20:37] You know, I was crying, having breakdowns multiple times a day. My relationship was severely suffering. I just didn't know if we were going to make it. And at one point I was like, I think I need to leave. Cause like this job isn't worth our relationship. Like I can't do this anymore. And once I did leave, and yes, this has not been an easy journey for either me and my partner, but it's been worth it for us.

[00:20:58] Like him and I are in a [00:21:00] way better place and I'm in such a better place. And like, Yeah. Who knew this journey was going to take me here?

[00:21:06] Andrea Elibero: I love that. Is it accidental relationship therapy from having your

[00:21:11] Lona Czerwinski: Literally,

[00:21:14] Andrea Elibero: The one thing

[00:21:16] I recall that I wanted to point out because you were talking about having these self doubts and yourself being in the way because I've gotten to witness this or be alongside you for however long this is, that we have been doing this. Um, in the last program that you're in, in Ascension, there was another service provider who was a bit newer.

[00:21:37] And for me to be able to witness the Lona that I knew at the beginning of coaching versus the Lona that I saw in this program, giving this advice to this newer person and being an authority and being able to say like, yeah, I'm a launch strategist. Yeah, I do tech stuff and like being fully. Like standing in that and standing in your power in that was so beautiful and so I just want to commend you on that [00:22:00] because all of the work that you have been putting in has been paying off and the change was, was palpable.

[00:22:08] Like I could feel that you had the confidence and you're like, yeah this is what I do, this is who I am and it was not always the case.

[00:22:14] Lona Czerwinski: No, it definitely wasn't. And I appreciate you saying that because you really have seen it from start to now, you know, and it did feel good to be confident in knowing what I'm doing and be able to support someone else that way. Cause I remember that feeling at the beginning. It's, it's not fun.

[00:22:31] Andrea Elibero: Yeah, but it's not fun. And look at what happens, you know, when you stay with it and you didn't go off and go say, no, I'm just gonna go get a job. 'cause that's easier. You know, you really stuck with it. And I think that's a big, a big tip as well, is what do you want in life? You know? 'cause we've gone through this exercise, like, what is your dream life?

[00:22:51] What do you want? And for you, it was like getting a regular job was not in that picture. Right.

[00:22:57] Lona Czerwinski: hmm.

[00:22:58] Andrea Elibero: yeah, go ahead. So talk about [00:23:00] that. And you

[00:23:01] Lona Czerwinski: Yeah, I mean it isn't in my ideal life, you know

[00:23:05] Andrea Elibero: waves, got

[00:23:06] Lona Czerwinski: else rule my life.

[00:23:07] Andrea Elibero: have

[00:23:08] Lona Czerwinski: I'm kind of over that I feel like i've always done that someone else has always dictated what i'm doing, especially like from my childhood, you know Being raised by a Japanese mother, it's like in that culture, it's always honoring your family.

[00:23:23] And there's, there is a beauty to all that, but there is a point where you can lose yourself. And I've seen many, many people do it, especially in my culture and being an American Japanese woman, it's just like, it wasn't going to happen. Right. And I've let her decide what I've done with my life. For so long that I just didn't want anybody to do that anymore.

[00:23:44] And I felt like I kept letting people do that over and over and over. And even in my job, maybe not to the same scale, but it has those like similar similarities. Right. And I didn't want to do that anymore. I wanted to take full control over my [00:24:00] life. My, not just like what I do for work, but my health, my mental health, all of it.

[00:24:04] I wanted to be able to live my life for myself. So no, working for someone else just wasn't in the cards anymore. Mm hmm.

[00:24:17] Andrea Elibero: gotten to this beautiful place and it's not the end of your journey. It's still just the beginning. And I'm so excited to see where you go and where you grow from here because you have all the pieces now. So it's really cool to be able to have. So with all of that, you're welcome with all of that, I know we talked about this a bit, um, but I'm going to ask it again, or in a different way, because it is the final question that I like to ask people.

[00:24:46] Lona Czerwinski: Okay.

[00:24:46] Andrea Elibero: the very, very top scaling growth business tip that you learned that you would love to share with.

[00:24:54] Lona Czerwinski: Yeah, scaling tip. I guess it's a couple of things. Says, yes, I [00:25:00] already kind of mentioned like working with someone like finding someone like you actually really resonate with not just someone who's like, yeah, I can help you make this much money. Like, That's cool, bro. Like yeah, so can this corporate job. They can help me make a shit ton of money, too But like really find someone who helps you Try to build the life that you're trying to make not just the income like the actual lifestyle that you're trying to embody and I think that's what really drove like drew me to you was like You are an expat who loves to travel who doesn't have kids who like really went from like the corporate like nine to five type of job into this space to really create that freedom based lifestyle.

[00:25:41] And that's what really resonated with me and really helped me kind of like, okay, this is the way that I need to go. And then once I figured that out, the scaling was really diving into, okay, what type of work do I really like? For me really meditating on that and like journaling about it and like taking time by myself [00:26:00] to really just think, okay, what actually Do I like to do?

[00:26:04] What am I good at? What do I find challenging, but fun? Like taking that time to figure that out really helped me go into the direction that I needed. And then you helped me kind of navigate like, okay, the online space is still a little newer to me. How do I map out these offers to reflect those changes?

[00:26:22] Andrea Elibero: totally amazing. Thank you for sharing that because I'm going to share. The reason that I'm so passionate about this is because when I was earlier on in my journey, I didn't do those things. I created offers and businesses and went in directions that were not aligned because I didn't take the time to really think about it.

[00:26:41] And I feel like a lot of people don't do that. They kind of skip that step. Like, okay, I'm busy. I'm doing this and that. What's the thing I can do? What do people want? And they don't think about themselves. And what's the lifestyle that I want and how, because when you do that, I you are able to serve your clients better.

[00:26:57] You know, when you think about when you're serving [00:27:00] yourself, then you can serve them. And I know that so many service providers are people pleasers, you know, or have these tendencies, right? Because you're there, you're of service. Yes, I'll do all the things. And a lot of people forget about themselves and what they need.

[00:27:13] And then that's what leads to the ghosting of the Instagram profiles, the closing of the businesses, of, you know, getting, of getting, um,

[00:27:22] What's the word I'm looking for? Again, I forget words, but that's fine. It doesn't matter if you have words on a podcast. Nobody cares about that. Um,

[00:27:29] Lona Czerwinski: Yeah.

[00:27:30] Andrea Elibero: of, of getting resentful of your business, of all of these things.

[00:27:34] So yes, I love that you brought that up, that to just take a moment, take a breath, be silent, be quiet, meditate, sit with yourself and really think about So, um, I'm not going to go into too much detail about this, because you can create, and yes, it's true, you can always go in different directions, but if you're just doing it blindly, you're not going to get anywhere good.

[00:27:52] You know, you're not going to get somewhere sustainable, because that's what we want, right? We want the peace, the calm, and the sustainability. We want the [00:28:00] piece. So just take a moment and think about what do I really want and how do I get there Is is so so key and so many people don't do that. So I love that you brought that up amazing

[00:28:11] Lona Czerwinski: Absolutely.

[00:28:12] Andrea Elibero: else before?

[00:28:12] Lona Czerwinski: I mean, cause, yeah, I mean, cause anything, no, you're okay, um, you know, cause I think of like, if I did go with what people were trying to suggest me to do, it would be social media management, which isn't, I don't know. Something I like doing, like I have I done it before? Yes. If I would have people, please, I probably would have more clients with social media management, but it wouldn't be benefiting either of us.

[00:28:38] And I think that would be a downfall for people. So really like taking that time, listening to what you think is best for yourself and for your clients and just meditating on it and really acting on that. And like setting boundaries when something just doesn't speak to you, it makes such a big difference.

[00:28:56] Andrea Elibero: amazing amazing That's so funny that you said social media management [00:29:00] is what you probably would be doing because that's what you get asked for Because I know how much you dislike doing that as a as a service

[00:29:07] Lona Czerwinski: It's so funny. So many people ask me and I'm like, yeah, I could, but I have someone else who could totally do it better for you.

[00:29:13] Andrea Elibero: Which is the right way because if you did that You You might be back working at Apple or whatever, you know, because you don't want to be doing that anymore. So thank you so much for sharing all of your wisdom and your story and getting vulnerable here. Can you let everybody know how to stay in touch with you?

[00:29:32] Lona Czerwinski: Yeah. I think the best way is through Instagram. I'm at serendipity services with an underscore at the end. Um, that's the best way to stay in touch and to like, get to know

[00:29:42] Andrea Elibero: Yes, and um, Lona has a really cute dog and she, I'm going to share all of your, all of your life, um, is like this kick ass power lifter. So, um, hello. So

[00:29:55] Lona Czerwinski: Thanks. I try.

[00:29:57] Andrea Elibero: So you want to see all of this and [00:30:00] does really good, uh, teaching tutorial things on stories. So you want to experience all of her magic, go ahead and connect with her on Instagram.

[00:30:08] Thank you so much for being here, Lona.

[00:30:11] Lona Czerwinski: Yeah, thanks for having me. It's been fun.

[00:30:13] Andrea Elibero: Thank you so much for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process, but I'm here to support you every step of the way. Head on over to dancingleafsolutions. com slash resources for free tools to help you do just that.

[00:30:39] And thank you again for being a part of the Soulpreneur Scaling Stories community, your presence and dedication to growth, inspiring me every day.