64. Niching is out, Frameworks are in for 2025

Are you tired of being told to "niche down" when you have a diverse skill set? You don’t need to specialize in just one thing to charge premium rates, you need a signature framework that clearly communicates your value. In this episode, I break down why niching isn’t the answer for every service provider and how creating a structured framework can help you stand out, attract high-paying clients, and position yourself as an expert.

Key Points Covered:
✨ Why trying to "do it all" keeps you stuck in low-paying, task-based work
✨ The real reason premium clients invest—and it’s not about specialization
✨ How to package your skills into a premium framework without limiting yourself
✨ Real-life examples of VAs and OBMs who transformed their businesses using this method

If you’re ready to ditch the niche, embrace your strengths, and build a scalable, in-demand business, this episode is for you!

Learn how to create your own signature framework + Attract Premium Clients WITHOUT Niching! 

Get my Signature Framework Course for $27 with code PREMIUM! 

💫 Grab it now → Framework Flow Mini-Course - Special Offer!  💫

DM me “FRAMEWORK” on Instagram for more info. 

Thank you for being a part of the Soulpreneur Scaling Stories community!

FREE RESOURCES
🔗 Free Business Growth Resources
(⬆️ Peaceful Profit Vault, Burnout to Balance Free Masterclass & The Aligned Offer Suite Roadmap)

LET'S CONNECT
📸 Instagram
🧵 Threads
👩🏼‍🏫 LinkedIn
🎥 YouTube
💻 Website

WAYS I CAN SERVE YOU
✨ 1:1 Business Coaching
⭐️ Core Offer Alignment Intensive
👩🏽‍💻 Framework Flow Mini-Course (use code PREMIUM for a special discount)

🎧 Podcast produced and edited with love by @FerAssists 🩵

Transcript

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth the lessons and the stories behind what it truly takes for solepreneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant, and aligned laptop lifestyle through intentional scaling.

[00:00:46] So whether you're just starting out on your scaling journey, or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow, and create? Create a business that fully supports your dream life. Well, let's [00:01:00] dive in before we begin, make sure to hit that subscribe buttons.

[00:01:03] You never miss an empowering episode filled with real stories and soulful insights.

[00:01:11] Hello. Hello and welcome back to soul preneur scaling stories. I'm super excited to talk to you today. About something brand new, a new way of offering your services as a service provider. So we are going to dive into how to create a premium offer. When you kind of do everything or you don't quite know. Um, how to structure your offers and do it in a way where you're not losing income. 

[00:01:39] You don't have to give up anything. Let's get into it. I'll explain further. So we're going to talk about. Why picking a niche is out and the new way to easily call in premium clients. We're going to talk about the surprising truth about what makes an offer premium and has nothing to do with specialization or what you actually do. And then we're going to talk about how to [00:02:00] package your diverse skills into something that clients eagerly pay higher rates for. So when I talk to all of my service providers and my virtual assistants, my OBMs things that I've discovered all sorts of that. These are the patterns that I see. I see that a lot of people have been told that you need to specialize. But you're sitting there like, wait, I have a diverse skillset and I kind of enjoy what I'm doing. You get told to niche down, but this kind of creates worry for you. 

[00:02:31] You're like, oh, am I going to get bored? Am I going to lose my income? Like, I'm a little bit nervous about this. And I see a lot of you who do amazing work across multiple different services and you just really struggled to stand out. You don't know how to talk about your services because they are so varied. I see a lot of VAs and OBMs really feeling scattered and trying to market everything that they do and don't know how to market it cohesively. 

[00:02:57] So it automatically attracts [00:03:00] clients. I see you guys watching other people charge premium rates. And you're like, I haven't reached my income goals. Like what's going on. And then finally, you know, that you deliver great results, but you oftentimes struggle to justify your higher rates. So if you relate to any of that, let me know. I'm so interested because I hear that a lot. 

[00:03:19] So let's dive into what is really going on here. So, if you look back at your journey, most VA's OBM service providers start out by saying yes to everything you need to do this. Great. I'll do it. And then from there, it can be a bit of a journey to know what to do now. So it seems logical at first, right? 

[00:03:39] I mean, this is the Potter and this is what people do. You learn things, you get more skills or more opportunities, et cetera. And if you stay in this place and you don't ever move on from here, you do everything in anything. There are three major problems that come from this one is that you become known for nothing. 

[00:03:59] You become [00:04:00] known for nothing aside from, oh, I do stuff. I do tasks I'm available rather than for your expertise. When you stay doing everything in anything and clients see you as this lower level task doer, rather than an expert solution provider. And then the third problem, when you do anything and everything is that you stay stuck. 

[00:04:24] You are stuck charging low hourly rates because your value is absolutely not clear. And so people are not going to pay premium rates for that. But here's the thing. If you're here and you're like, well, I don't know what to do from here. I have good news for you. You don't actually need to niche down into one super specific service. To command premium rates. I know, take a sigh of relief. 

[00:04:48] Don't worry. I will tell you what to do instead. The new way to easily call in premium clients is instead to have a clear framework. And this is the framework [00:05:00] automatically positions you as someone who provides a transformation, somebody who is an expert. It makes you a premium service provider and not just someone who performs random tasks, I'm going to give you some examples. 

[00:05:12] Don't worry. So if we look at a sort of like run of the mill VA, LBM service writer they're often seen as just another pair of hands. They get things done. Right. Common bite. When you have a framework, you automatically transform from random task. You are to strategic expert. Your framework is the bridge between your client's challenges and their desired transformation. 

[00:05:39] And notice that I said transformation and not services. That is what premium clients, happily invested. They invest in a transfer that transformation that your framework clearly articulates that you provide. So a lot of service providers will focus on. Oh, I do the service. I do this thing and they totally [00:06:00] ignore the transformation. 

[00:06:01] And that's the key. This is the difference. And that's what your framework gets you. So let me give you a couple of examples. I'll give you a example of a VA framework, and I'll give you an example of an OBM framework. And these are specifically for

[00:06:13] service providers who do a lot of things. The same concept works. 

[00:06:17] If you do have narrower services, So don't worry about that.

[00:06:21] these examples are for people who do different things. So if we take the VA. So let's say Maria's a general VA and she does admin work, inbox management. She does social media. 

[00:06:32] Maybe she does some basic website updates. So a lot of various things. So previously, you know, she would just say, yeah, I do things. I save you time, et cetera. And. She was concerned, right. Because she's not sticking out. She's not standing out from the crowd. She's having a hard time getting clients. 

[00:06:48] Cause how do you compete on that? How do you stand out when you do the same thing as everybody else? She wasn't really interested in this point at narrowing down her services. So instead of narrowing down her services and really [00:07:00] niching down, she created her framework, the CEO support system framework. And when she talks about this framework, it automatically positions her as an expert. It has clear outcomes. 

[00:07:11] There are three phases, and I will tell you what those are. So in this example, phase one is an operations audit. So she's reviewing what's going on the systems, what the bottlenecks are and looking at what. The basic workflows in the business. And then in phase two, is the systems optimization. And her system, she focuses on our email management calendar structuring and task organizations. 

[00:07:35] And then in phase three, this is the growth support stage. This is where she focuses in on the social media management website, admin things, content scheduling, things to move the business forward. So can you see now how she is able to still offer multiple services? But now they're structured around an outcome. 

[00:07:54] Her outcome is helping CEO scale with seamless support. She's. She's easy. She is easily [00:08:00] able to use this three phase framework. Talk about the transformations at each phase and attract premium clients because they see that she is strategic. They see that she is well thought out. They see the value she provides and the transformation she provides instead of how they previously saw her as someone who just does admin and social media tasks. It makes such a huge difference. So let's take an OBF example. 

[00:08:26] So with an OBM framework, let's say that Jessica is her OBM and she loves operations and all the typical OBM things. But also she struggles to stand out because how do you stand out when you're just like, yes, I do operation that's right. So her framework is called the streamlined success method. Again, her framework has three phases. 

[00:08:48] There's a clear flow. There's a transformation. It's very easy for her ideal client to visualize. So in phase one, we have the operational clarity. So here is where she does a business assessment [00:09:00] priority mapping, goal alignment. You know, getting everything ready and to go. And phase two is her systems architecture phase. And this is where she designs workflows. 

[00:09:11] It's where she coordinates the team. It's where she sets up the project management. And then in phase three, this is a growth implementation. This is where we're doing KPI tracking team training, scaling support. All sorts of good stuff like that. So she still is a comprehensive OBM, but now her framework makes her positioning clear. 

[00:09:30] It makes her premium and it makes her look really valuable. So now she's able to attract clients. Easily, they are going to pay her premium rates because her framework automatically positions her as an expert who gives them a transformation. She didn't have to change one thing about her services.

[00:09:50] all she had to change was how she structured them and how she presented them to her ideal clients. 

[00:09:56] So if you think about it, Europe, these premium clients were happy to [00:10:00] pay you. They don't, they're not the ones who just are focused on, oh, I just want to get tasks done. These are clients who want outcomes, they want transformations. So when you are able to package up your skills into a framework where you can talk about the clear results that you deliver now, you're exponentially more valuable. 

[00:10:19] Now you're automatically an expert. You're not just a task doer. So the real issue is not that you offer multiple services. It's not that you haven't niched down. It's how you haven't packaged up and positioned your offers strategically. Without a framework you're essentially selling time and you're selling random tasks. With a framework, you are selling a transformation and that's what calls a premium clients. 

[00:10:46] And that's what demands higher rates. So when you have a framework, your diverse skills become an asset, not a liability. When you have a framework. Your pricing reflects outcomes and not ours. [00:11:00] When you have a framework, your marketing becomes focused without limiting your capabilities. And when you have a framework, your clients see the full value in working with you easily. So the key to charging premium rates is not necessarily niching down or specializing. 

[00:11:16] It is in the structuring and the positioning. So when you have a framework, this is what changes, instead of saying, I can help with everything.

[00:11:25] Then it becomes, oh, I have a proven system for optimizing your operations. Oh, right. You can feel the difference there when you have a framework. Instead of I tried $50 an hour. It then becomes, oh, I offer a comprehensive solution. 

[00:11:40] And instead of, oh, what do you need help with? 

[00:11:43] I can do anything. It becomes well, here's how my framework transforms your business. Oh, like, do you not want to pay for that? Like come on. So instead of selling random tasks, You're selling a complete solution. Instead of competing on a fill-ability with [00:12:00] other service writers. Or not competing at all. 

[00:12:02] You compete on methodology. And this automatically, has you standing out instead of justifying your hourly rates, you showcased your transformation.

[00:12:12] And instead of chasing clients, you attract them through your unique approach. So, can you see how having a framework would make your diverse skillset more valuable? 

[00:12:22] Can you see how having a framework would attract premium clients without feeling the pressure too niche or specialized when you're not ready to do that? And can you see how having a framework would finally break this time for money trap that you're in. And finally, can you see how having a framework would create natural boundaries while maintaining flexibility? And it's so good. 

[00:12:43] And because of this, if this resonates with you, I'm super excited to share with you my mini course framework flow. I'm going to take a couple of seconds to tell you about all about it. So, if you are ready to transform your scattered services into a premium framework, like I have been talking about that attracts high paying clients, [00:13:00] this mini course is perfect for you. 

[00:13:02] Insight of framework flow. You're going to create your signature framework that makes you the obvious choice. You are going to package up your Deborah skills into one premium solution. You get step-by-step on everything. I guide you through every single step of this. You positioned yourself as an expert without limiting your services and you attract higher, higher clients, you attract. Clients who happily pay your higher rates? And finally you transform your business from chaotic to peacefully Baraka votable. And the exciting part is that this is a brand new, normally it is $97, but

[00:13:34] now, it is 27. It is on special. The price is going to triple Suez. 

[00:13:40] You'll want to get in on that. So the link will be below. You want to hop in because honestly it is absolutely amazing. It's going to change everything in your business. And if you have any questions, please feel free to hop into my DMS on Instagram. That link is below as well at soulful biz coach Andrea. 

[00:13:59] And I got you. I [00:14:00] will answer all the questions that you have and happy framer, creating. 

[00:14:04] Thank you so much for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process, but I'm here to support you every step of the way. Head on over to dancingleafsolutions. com slash resources for free tools to help you do just that.

[00:14:29] And thank you again for being a part of the Soulpreneur Scaling Stories community. Your presence and dedication to growth inspire me every day.