69. From Project-Based to Peaceful Profit: A Service Provider's Offer Evolution with Mayra Gomez Sanchez

In this episode of Soulpreneur Scaling Stories, I sit down with Mayra Gomez Sanchez, a Latina Marketing Strategist & Copywriter who transitioned from elementary school teacher to successful copywriter. She shares how she built her copywriting business from the ground up, developing specialized packages and creating stability through intentional business decisions. We explore the mindset shifts and strategic choices that helped her create a business aligned with her values and vision.

During our conversation, Mayra reveals her practical approach to scaling, from developing unique service packages to expanding into group programs. She openly discusses using AI as a copywriting tool and shares valuable insights about creating sustainable income streams while maintaining authenticity in your business. 

If you're a service provider looking to pivot your career or scale your business, this episode offers actionable strategies for building a business that supports your ideal lifestyle.

Key Points Covered:

✨ Transitioning from teaching to copywriting

✨ Creating sustainable service packages

✨ Using AI as a tool in copywriting

✨ Building a business with intention

✨ Managing mindset through business growth

✨ Developing multiple revenue streams

Connect with Mayra:

Website

Instagram

LinkedIn

All the links!

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Transcript

[00:00:00] Andrea Elibero: Andrea here, your host and passionate business coach and scaling strategist for Soulful Service Providers and Coaches. Welcome to another episode of Soulpreneur Scaling Stories. Have you ever wanted to look behind the curtain of your fellow entrepreneur's business to see what actually went into scaling it?

[00:00:22] Well, you are in for a treat because that's exactly what we are doing here. In each episode, we will be uncovering the truth the lessons and the stories behind what it truly takes for solepreneurs to scale their businesses intentionally. I'm hoping that their stories will help you to unlock the true potential of your business so you can create your own soulful, abundant, and aligned laptop lifestyle through intentional Scaling.

[00:00:46] So whether you're just starting out on your scaling journey or you're a seasoned entrepreneur seeking inspiration, this episode has something incredible in store for you. Are you ready to rise, grow, and create a business that fully supports your dream life? Well, let's [00:01:00] dive in. Before we begin, make sure to hit that subscribe button so you never miss an empowering episode filled with real stories and soulful insights.

[00:01:10] Hey, welcome my friends to Soulpreneur Scaling Stories. I'm super excited to be here today with Mayra Gomez, who is a Latina launch and sales email copywriter. Welcome.

[00:01:24] Mayra Gomez Sanchez: Thank you so much for having me, Andrea. I'm really happy to be here and chat all things scaling.

[00:01:29] Andrea Elibero: Yay. So do everyone a favor and please introduce yourself and tell us what your business looks like today.

[00:01:36] Mayra Gomez Sanchez: Okay. So my name is Mayra Gomez Sanchez. I'm a Latina launch and sales copywriter. So I write sales pages, website, copy, email marketing, um, for socially conscious business owners. And today's, uh, copywriting business looks so different compared to. Three years ago when I started, because three years ago I was an elementary teacher.[00:02:00] 

[00:02:00] So I was teaching six year olds and trying to learn copy. And then that, you know, the consistency over time has allowed me to transition fully into a copywriter to where now this is my full time job. And I have the time and availability to focus on all of my clients and give them the quality work that they deserve.

[00:02:21] And I just love having. These peaceful mornings that I didn't used to have. So I'm just really happy about that.

[00:02:28] Andrea Elibero: I love that. I love also that you differentiate very specifically that, what did you call it? Conscious minded. Is that who your ideal client is?

[00:02:36] Mayra Gomez Sanchez: Yeah, socially conscious business owners. So these are the people who are trying to make meaningful impact in other people's lives in their well being or happiness. And that can be different for any industry and any consumers who goes for that specific industry. And basically the consumers are getting a transformation where their life.

[00:02:57] Feels just a little bit better and whatever that [00:03:00] looks like for them

[00:03:01] Andrea Elibero: I love that. That's beautiful. Okay. Let's dive into some of the juicy things and let's talk about what your business looked like when you first started.

[00:03:10] Mayra Gomez Sanchez: Oh great question. So my business first started it was my side hustle because I was teaching so I would teach Um, you know eight two three stay there for an hour to prep my lesson plans for the following day when I get home till like four And I would give myself a little mental break because my brain was so tired, um, you know, being with 20 something six year olds all day long.

[00:03:35] And then when I finally felt like I had a little bit of energy back in me, I would then start, um, learning my copywriting because I was taking a course at the time. So I was taking an online course. I was taking notes, being active in the community, asking questions. Sending in my practice copy to coaches having them give me feedback and critiquing on what's working What I need to [00:04:00] improve on and I did that until finally the coaches Let me know like hey Myra your copy doesn't need any many much more edits at this point I think you are set to start looking for a client So I'm like, oh wow getting an okay the okay from people who have been where I've been gave me that confidence like, okay I've been practicing And now I feel confident.

[00:04:21] So I started, um, reaching out to potential clients while still teaching. And that was also difficult, right? Because it wasn't my full time job yet. And eventually I was able to get a few clients under my belt to where I was able to take everything that I learned, put it to practice with real clients. And thankfully I felt like I had a really great course to where it showed in the quality of.

[00:04:48] Work I gave them because they would always come back with, Oh, you know, along the lines, I really love what you did with this. Like you read my mind. And of course there's little tweaks to make, but that's like anything normal when [00:05:00] you work with a copywriter, it's not, there's minor things to change. And from that point on, I just continued fueling my confidence to where I got more clients, you know, more practice.

[00:05:10] And then eventually I saw that my copywriting business was surpassing my Finances as an elementary teacher. So then I, that's where I'm like, okay, I think I am safe to,

[00:05:22] um,

[00:05:23] take that strategic risk and moving from a nine to five to then becoming an entrepreneur. So I did that at the end of October, 2023 and all of last year was full time copywriting.

[00:05:38] And now we're at the start of 2025 and just continuing on that ride. And it's, it's been great.

[00:05:44] Andrea Elibero: Beautiful. The, okay, so I have two questions. One is, did you always, have you always done the sales and launch copy?

[00:05:53] Mayra Gomez Sanchez: No, actually, I started writing blogs and that I feel like that was what [00:06:00] many not all right, but many copywriters go into to kind of dip their toes into copywriting and I just like it. I still do a occasional blogs here and there even for my own website, but I wanted something more to that where I wanted it to feel at least I don't like I can put in my own words.

[00:06:20] Like I felt like. Blogs are great to give information and long form content, but I wanted long form content that could bring even more conversions, um, than a blog could. So that's when I started looking into like niching into specific type of copy along with, you know, niching with an audience and I came across sales pages and the launch copy of a sale that goes with it.

[00:06:47] So the emails go into the sales page. And I found another great online course. At that point, I had built more trust with online course creators and I took a course, uh, again, [00:07:00] was very happy with it. Very thorough detailed. You can tell the host really cared about their community and same thing where I would, I learned it, I practiced it, got feedback and this time around it was a lot quicker because I already had the foundations of, um, copywriting strategies.

[00:07:19] And once I got that under my belt, then I felt confident to lay a title myself as a launch and sales copywriter. Um, I have done sales pages now and emails that lead into the sales page. And again, similar responses of people saying like, wow, like this is, I would want to buy my own offer. Just reading the copy.

[00:07:39] Like this is awesome.

[00:07:40] Andrea Elibero: That's the best feedback, right? Why did they say that?

[00:07:43] Mayra Gomez Sanchez: Yes,

[00:07:44] Andrea Elibero: When you were first starting and you were drawn to copywriting, was it an instantaneous thing or was it something that you had to think through and figure out, like, where do I want to do, you know, am I, like, were you playing with some different things or how, how was that for you?[00:08:00] 

[00:08:00] Mayra Gomez Sanchez: Yes, it definitely, I consider myself an accidental entrepreneur because I didn't ever see myself running my own business. My mindset was very like traditional where like, I'm going to go and receive my degree at university. From there I will get a stable job and do that job for the rest of my life. That was my original thought and that quickly changed because when I was, A few years into teaching, I was starting to get burnt out.

[00:08:31] It was starting to affect my mental health. I was no longer me. And that scared me because I'm like, this just doesn't feel right. And I need to reflect. So I did, after, you know, going to therapy and chatting with professionals, it came to the conclusion that my environment was not helping me thrive. It was doing the opposite.

[00:08:54] So that's when I started to look into what, Other things I could do and I [00:09:00] literally went on the internet I on Google and the search bar I typed in what do teachers do after teaching something like that? yes, because I'm like, let's see what the internet has to say and When many of the results were along the word Copywriter or copywriting and at the time I didn't even know what that was.

[00:09:19] I'm like, what is a copywriter? So I I do love to research. I love to learn and And I started clicking on each of those links to get a feel for what a copywriter is and does And when I got the understanding that these are the people who write words in a strategic way for someone to take action I thought I know I could probably write because I am a teacher and I have enjoyed the writing process But when I read it in that manner, I thought hmm.

[00:09:47] I don't know if I want to manipulate people That's not what I That's not what I want to do. So I left it alone and, you know, it was like in my head, I'm like, I'll pick it up tomorrow and see what else I [00:10:00] could find. And that night I was on my couch, um, doom scrolling through the internet as we all do that.

[00:10:06] We should, you know, I'm guilty of it. That I need to get better at not being on my phone so late, but I was at the time and I got, um, some ads regarding copywriting, probably the algorithm, right, they saw what I was looking for. And the algorithm. Gave me an ad about a copywriting course, but the copy in that ad coincidentally was about ethical marketing.

[00:10:30] So when I saw the word ethical, that definitely made me pause on the ad where I thought, Oh, is there another side to copywriting where I don't need to be manipulative and just manipulate people into doing something like they could make their own informed decision from a place of empowerment. Um, so that all these thoughts run through my head.

[00:10:50] I clicked it out of curiosity, went down the funnel. And it was a great funnel. This person definitely practiced what she preached this. It's the course I [00:11:00] took and it has led me to where I am today. So I'm really happy on how that all happened.

[00:11:06] Andrea Elibero: I love that, one, that the algorithm did something good. Right? It was like a lot of people complain about it in the ads, but it actually changed your life. And two, that this person's, you know, ad led you to purchase the thing and just kind of changed everything in your life. That's really, like, that's really exciting.

[00:11:24] Mayra Gomez Sanchez: I agree. I feel that. And I totally resonate with what you said about that. The algorithm did something good because I agree. There's been many times where I'm like, why am I getting this? But this time around, I'm like, wow, there's just like, There are. There is a bad side. There's always a good side to something.

[00:11:40] And I'm really happy that the good side, um, came out on top and it definitely changed my mindset on how marketing can be seen as a, a way for good rather than the latter,

[00:11:53] Andrea Elibero: Yeah.

[00:11:54] so let's shift a bit and talk about your actual [00:12:00] offers. So this is something, so I find that what happens a lot of times is that people start out very broad and just kind of like either charge hourly, or maybe in your case, by the word or something like that. And then after a little bit.

[00:12:12] It's like, okay, that's not really very sustainable. So how do I switch this, you know, so how do I actually structure my offers and become a specialist in all of this? Because we've talked about how you went from being a general copywriter, writing blogs, and now you're a launch and sales email copywriter.

[00:12:27] And so you niche down and really specialized, but what about in terms of your offers? How did those evolve over time?

[00:12:35] Mayra Gomez Sanchez: that's a great question because I, I resonate with what you said too in this part where I, I wasn't charging by the word I was charging by the project, but even then I still felt like.

[00:12:47] I didn't know what the next month would look like. And that was eating me up because when I finally decided to go into entrepreneurship, I did want a feeling of balance.[00:13:00] 

[00:13:00] And there got there got to a point where I wasn't feeling balanced anymore. And I thought, well, this is not why I went into this. I went into this to feel better internally and help people. So when I got to that point, I am a person who, who asked questions and. Ask for help. So thankfully with my copywriting community, I asked similar questions to that, like, how can I, like, create an offer on things that bring me joy so that people can also benefit and see like, oh, wow, this is a whole package that could help me and no longer have to live in this, um, peaks and valleys where there's a set price for a set package and we can continue that.

[00:13:41] From this point out. So at that point, because I know that I wanted to niche into launch and sales, my first thought was like, okay, well, how can I put the two together into a package of emails that lead to a sales page? So after that specific course on, [00:14:00] um, sales pages, it did teach on the funnel on the opt in and how that leads into the, you know, the nurture sequence and eventually the Pre email launch, the launch and post email launch emails that lead to the sales page.

[00:14:15] Like, well, I could pretty much make a package out of that. People who are wanting to launch are going to need all of that. So I created a package around that. I also really enjoyed just email marketing on its own. So with email marketing, I took another course also vetted by the same person who taught my original course.

[00:14:36] So it's also really great to meet. Someone who you trust and has created valuable work. And then from there, they know people who've created courses and there's more, there's a better trust factor there because you know, the original person can vet for them. So I took an, uh, course specifically on email marketing.

[00:14:55] I also really loved it. Um, learned a lot, was able to create a package around that, [00:15:00] where it was more retainer based and it involves, um, creating at least four emails a month. For service providers with a three month initial commitment and not only do I write the emails but I also do the back end like making sure I'm behind their email service provider and making sure that I am segmenting where I need to tagging where I need to and then giving them the analytics at the end of each month so we know how to tweak for the following month.

[00:15:28] So those are two my two main offers and it's really like I said helped in terms of the peaks and valleys financially and Just also felt better that I was,

[00:15:38] um,

[00:15:39] benefiting by,

[00:15:41] um,

[00:15:42] my, my people in a way that they're like, this is what I'm looking for.

[00:15:46] Andrea Elibero: Yeah, so I'm going to continue on to take what you said and like jump off of that and continue on because this is something that I'm so passionate about and I love that you brought up these things. So you [00:16:00] created your business, you know, you had these offers and then you were like, okay, something still doesn't feel right.

[00:16:05] There wasn't a sense of security that you wanted or as much security as you wanted in in what you created. So I love that you were really methodical and you're like, okay, how do I give myself this security? So my nervous system feels okay. So I feel like, you know, I don't have to worry what's going on. I have what I'm doing.

[00:16:21] And you said something that was really so key and something that a lot of people skip over. And it is that you created something that you love or you're working on or focusing on doing things that you actually love and enjoy doing. So for me, this is what I call your unique magic. It's what you, you love doing, what you're great at, and also what your clients need.

[00:16:40] And I see a lot of people creating offers and doing things like, Oh, my clients asked for this, or, you know, really having the focus be outward and they ignore what they want to do. And when you do that, then it's not sustainable. Your business is not sustainable because you're not going to love it. You know, I imagine that you wake up every day, you're like, Oh, I get to do this.

[00:16:57] You're like,

[00:16:58] Mayra Gomez Sanchez: exactly.

[00:16:59] Andrea Elibero: yeah, [00:17:00] and right, yeah, and you cannot replace that feeling. And that's how I feel about when I'm coaching, you know, when I have my coaching clients like, Oh, I get to do this. You know, I get to change lives. I get to help my clients create their core offers around these things that they love to do.

[00:17:12] And it changes everything. What did it change for you when you went from these worrying about peaks and valleys to now you have these two offers that you feel great about and what changed for you when you did that?

[00:17:26] Mayra Gomez Sanchez: definitely a sense of peace. And that was a word that I didn't feel for the longest time. And it, it did, um, frustrate me because I thought, well, I went through so much work to get out of a job that didn't bring me joy anymore.

[00:17:46] And it took a lot of mental reset. I finally get to this next jump and I still don't feel that peace.

[00:17:55] Like, I mean, it's, it's grown, right? Where the piece of [00:18:00] like the mental health got better. But financial peace wasn't there yet. So these offers have really helped me close that gap.

[00:18:10] Andrea Elibero: and I think that is so key when you have when you take the time and you're intentional and create offers when you take all of your situation into account, not just, Oh, what's going to sell, or what are my clients asking for? So I really love that you did that. It sounds like you're really intentional about every step you've taken in your business, and that's really great.

[00:18:30] So it's such a good lesson to, and tip to share with the audience here is to do that. So thank you so much for sharing that.

[00:18:39] Mayra Gomez Sanchez: And thank you for the compliment because sometimes, especially as women business owners, we

[00:18:46] don't take compliments well, or we'd ever think that we're good enough. And I say that from my own experience. So I'm trying to every day to unlearn that a little each day. So today, when you say that the old me would be like, [00:19:00] No, it's fine.

[00:19:01] But now I'm like, no, thank you. Thank you so much.

[00:19:04] Andrea Elibero: Yes, please claim it. You know what I'm working on is not typing out just, oh, I just want to do this. I'm eliminating just from my vocabulary because it's not just right? Terrible. Anyhow, okay, so we talked about the like structural change. I'm curious about the mindset piece and what How that has affected and kind of what, what,

[00:19:31] what has been going on internally along your growth journey?

[00:19:37] Mayra Gomez Sanchez: that has definitely been the key to everything. Like I know we talked a lot about strategy, but for me personally, I realize that I couldn't move forward to the next step in my business. If I didn't have the right mindset and I'm still working on it to this day. I probably will for the rest of my life, but seeing how or where I am [00:20:00] now mentally compared to three years ago is just night and day.

[00:20:03] I feel more confident in how I speak. I feel more confident in the work that I produce and it did, it has taken a lot of work where it has involved me getting a gratitude journal and writing in it in the morning and in the evening. Transcribed And, um, this, just this year I got a,

[00:20:23] um,

[00:20:24] a plan, it's not a planner, it's a, a PowerSheets goal planner by Cultivate What Matters.

[00:20:32] And I really love that planner because it's all about goal setting. It's not necessarily your typical planner where you're like, today I'm going to be doing this. It's really by month, like January, this is your goal, let's break it down, February, and it repeats. And I'm, that's just how my brain works. I like, I like organization.

[00:20:52] I like structure and breaking a big, an idea into smaller pieces. So that planner has been amazing with [00:21:00] that. And then just,

[00:21:01] um,

[00:21:02] books. So the first book I picked up was again, coincidentally, by my copywriting mentor. It's called a bet on yourself by Sarah Turner. She's my copywriting mentor. And that book I really love because it is about, um, Business, but it always starts with mindset for each chapter and it's definitely more

[00:21:22] feminine.

[00:21:23] So it's not like your typical bro book. And I felt really seen with that book and I, you know, me, I'm highlighting, taking notes and rereading certain parts. So it's on my desk. And I also just recently picked up 10 X is easier than two X by Dan Sullivan. And that one is also.

[00:21:44] About mindset and your business.

[00:21:46] But this one's definitely more like on the philosophical sense and that can be hit or miss for people, you know, sometimes people are like, Oh, I don't want to try to think about what was just said, but, and I'm right there with you because I'm, I am like that too. But what I love [00:22:00] about that book is that it starts with that and then it gives you a tangible,

[00:22:05] um,

[00:22:06] experience about of someone and put in a conversational language.

[00:22:10] So that has helped. Oh, I, now I see what he meant by this phrase and again, taking notes and seeing like just how much more I can grow my business in a way that feels good to me.

[00:22:23] Andrea Elibero: Beautiful. One, I'm going to share because I can because I'm the host. Something that I'm doing now or so there's two pieces, actually three pieces on my end that I love doing and also teaching. So I come actually from a clinical psychology background. So I was in a doctor 1000 years. And so A big piece of what I do is something that we used in, uh, the cognitive behavioral therapy, which is doing thought tracing exercises.

[00:22:52] So it's, um, like you have a thought, you know, this doubt, imposter syndrome, whatever creeping in, and then you have [00:23:00] to pause. Okay. What is the thought? What's the evidence for this thought? What's the evidence against this thought? And actually you go and analyze, you know, the thought and what's happening.

[00:23:09] And then, construct a more balanced thought. So not necessarily a thought that's like the complete opposite, but one that actually is supported by the evidence. And my clients love this and is so, so helpful for all areas of life, not just business, obviously, because it comes from psychology. And the second piece is, is, and for me, it's been really helpful has been this embodiment piece.

[00:23:34] So I'm more of like this avoidant type of a personality and so for me to be able to actually like get into my body, move my body, feel my emotions, you know, like feel all that stuff in my body has been, it has really really helped in everything that I do. So I like to include that as well because I feel like people, a lot of people focus on just the mindset piece, but there's more.

[00:23:56] elements to it beyond just the mind, right? And then the third [00:24:00] piece that I love to incorporate is this identity shifting and I'm actually doing this right now I'm in the middle of doing this identity shift

[00:24:09] with Joe Dispenza, this meditation, and some journaling, which is really like Visualizing and living in this future self of where am I going my business and and Claiming this reality and stepping into that new identity So for me, it's these three pieces of the puzzle and working on all of this plus other things because it's a journey Like you said, it's a lifelong journey, especially when you're a business owner to really do all of this Which is so important in growing your business because what you were saying is totally correct.

[00:24:39] What's the thing that holds us back? It's ourselves more than anything else, because you can have all the strategy. If it was just strategy, everybody would have the most successful business on earth.

[00:24:47] Mayra Gomez Sanchez: Oh yeah, for sure. And I'm, I'm so glad you touched on that because

[00:24:52] it's definitely everything you. Have said I'm like, oh, that's also what I'm practicing. I just couldn't put it into words So thank [00:25:00] you for putting it into words for me

[00:25:02] Andrea Elibero: It's a, this is a collaborative effort. So yes, of course, of course. Okay. So in your journey, I would love to hear about the biggest hurdle that you feel like you've gone through. Mm

[00:25:16] Mayra Gomez Sanchez: My biggest hurdle I would say I know we Have I know we just talked about it, but it honestly has been my mind I I have had to Battle thoughts on a daily basis. My mind is always running with thoughts And it gets mentally draining at the end of the day. I'm like, sometimes I could feel like I'm not doing much, but by the end, the end of the day, I feel so mentally fatigued where I just want to go to sleep.

[00:25:47] And I, and so that's what I'm trying to, even to this day, work on with these running thoughts, because if I keep thinking about, Oh, I didn't enter that email or [00:26:00] what I need to do today, like I will never feel Internal piece even as great as the business can be going. Um, so that's something I'm trying to work on And it definitely is a hurdle because to this day I struggle with it

[00:26:14] Andrea Elibero: Yeah, I think that you this is a good point in that there are going to be things that And there's seasons as well. There are going to be things that maybe it's a continuous kind of underlying thing that you improve little by little, and I will bet you that if you go back, you know, like a year from now and look back, like, oh, I'm struggling a little bit less with this, if you're addressing it, right, if you're working on it and, and learn, you know, the strategies and the inner work pieces that will help with that.

[00:26:41] And there's seasons of things, like sometimes things pop up at different times, depending on what you're going through personally or whatnot. And it's just so interesting that you're like, wait, I thought, like, sometimes it's happened to me where I was like, I thought I dealt with this. And they're like,

[00:26:55] Mayra Gomez Sanchez: Yes

[00:26:56] Andrea Elibero: Right? It's

[00:26:56] Mayra Gomez Sanchez: Right, right and I'm like what like I and [00:27:00] then you're right the it's constant reflection and Going back to the business To the body. I one thing that has helped me is I'm being more conscious of like when my jaw feels tight I'm like, oh I should like let my jaw go a little bit and doing that then triggers me to then just take a breath and then my back pops when I take a breath and Just my body is telling me something.

[00:27:23] So in that moment now, I know the cues like okay My jaw is tight my back popped when I took a deep breath. I'm gonna stand up walk away from my screen You Stretch and even if it means going outside for a few minutes and getting some sun on my face and then coming back and resetting.

[00:27:42] Andrea Elibero: But that's beautiful because a lot of people are like, no, I just, I need to keep working or people are worried about that. But I bet that when you do that and you come back to your desk, you feel so much better and are much more productive.

[00:27:52] Mayra Gomez Sanchez: Oh yes, yes. And I mean, I'm not perfect. There are days where I look up at the clock like, oh wow, I've been sitting here for four hours, [00:28:00] um, hunched over, like this is not good. So it's definitely trial and error, but like you said, I can see it getting better. And because I'm being more reflective, I can see looking back today, the next January, 2026.

[00:28:14] Oh, I have improved in this. I'm definitely getting up at least an hour each hour.

[00:28:20] Andrea Elibero: Yeah, completely. And it's just really about being conscious and mindful of what we're doing, and that really makes all of the difference. So one area I didn't ask you about, which I want to talk about briefly, because we're almost out of time, is your marketing. So you do, right, launch and sales and all of that for other people.

[00:28:41] I'm curious how that's developed in your business or what you're doing that you find is working for you

[00:28:48] Mayra Gomez Sanchez: Yes. And I love that you asked this question because I felt like the light bulb moment went off for my own business in terms of marketing, just, um, over the break of the holidays. [00:29:00] So I, um, was taking a look at my business. Like I have a personal email list. I have. An Instagram page for my business and I go on LinkedIn, but even with those three platforms, I still didn't feel like I'm using it to the best of my ability.

[00:29:18] So again, being the lifelong learner that I am, I picked up on a mini course that was going to help me just optimize, um, the way I write emails for myself. And that's what I thought I needed more support in because I feel like I could write. Really great emails for other people. But when it comes to me, it's a different story.

[00:29:40] I'm like, how weird I am a copywriter yet. I struggle with, with myself. And of course, probably goes back to some deep inner work, but I went and took this mini course and I was really happy with it because it gave me little tidbits that I could improve as simple as like [00:30:00] having a banner at the top and calling my newsletter, a certain name.

[00:30:04] And the email signature at the bottom and how I can put where I've been featured in and then at the under that, you know, having my offers. So that's like the, the basic, but then within the actual copy, it gave frameworks of potential questions I could ask myself for each month and then tying in my, a story that relates to that question.

[00:30:30] Then from there, moving it into

[00:30:33] a quick win for the audience. Like, what can they take away today?

[00:30:36] and then I just had in my own piece where I'm like, okay, I love this, but my, the, I would personally add at the end would be a teaching moment. And I think it goes back to me being a teacher. We're like, okay, you got the quote unquote lesson.

[00:30:50] I'm excited. I explained it to you. I gave you an example. Now I want you to try it. So here's your prompt to try it and let me know what you [00:31:00] think in a reply back, or you don't have to reply back and just try it on your own. So that has really helped me. Maybe excited to kind of redo my emails this year.

[00:31:09] And then from there, I've been utilizing the brainstorming of AI. I like Claude AI, or then I take my email, put it into Claude AI and say, okay, how can I,

[00:31:20] um,

[00:31:21] make all of this content fit an Instagram caption or real carousel, whatever I'm making. And then, or how can I also take this information and To create a LinkedIn post.

[00:31:34] That's not going to be too lengthy for someone. So just, um, tweaking all of that and putting it into the search engineer so I could put it into these platforms, I have really seen a difference in the way people are resonating the, like, for example, the emails, the open and click to open rates have increased in terms of the platforms,

[00:31:56] the,

[00:31:56] the likes, the views have increased.

[00:31:59] And I'm like, [00:32:00] well, it's not just strategy, but like, I've really have dug deep within myself to, to show people like, Hey, I have value to bring and I don't need to second guess myself.

[00:32:12] Andrea Elibero: It's the the confidence that you've gained in yourself is now magnetic So you're like, oh and it comes across when you're passionate when you and you we've said like, oh I love writing my emails now that comes across

[00:32:23] Mayra Gomez Sanchez: Yes. And that's so true. I didn't feel like I liked it last year. I felt like it was just something on the to do list. And then now I look back like, Oh, well, it's probably because I didn't feel like I had something of value to give to people. So I struggled in writing for myself, but now I'm like, I feel like I can write for myself and it can come across authentically.

[00:32:42] Andrea Elibero: And such good lessons because it's not like you're like, Oh, I had to redo all of this and do this. You just got inspiration from a little mini course and you created this beautiful template, which thank you for sharing that because I'm sure that inspired some, you know, some of the listeners as well. And, you know, the fact that you're able to do that, make these [00:33:00] little tweaks and now be excited about it again and having that make all the difference.

[00:33:03] You didn't add on a whole nother platform, you know, you didn't do all of this crazy stuff, but it. It's those little things that are so important. So I think that's really like amazing that you shared that.

[00:33:14] Mayra Gomez Sanchez: Yes. Thank you. And I agree. Don't need to reinvent the wheel. Like we, at this point, there's already been so much information learned that just a matter of maybe just taking a step back and tweaking a few things.

[00:33:24] Andrea Elibero: Yeah, yeah, completely. I wanted to ask, okay, so I had, when we started, I was like, oh, I want to ask her about this. And then I forgot. And then you brought up AI. And so this will be my last, my last topic is as a copywriter,

[00:33:39] um,

[00:33:40] I use Claude also, by the way, because he writes way better, in my opinion, than ChatGPTM.

[00:33:44] He's my husband. I love him. We're brainstorming something right now. And,

[00:33:49] Mayra Gomez Sanchez: I

[00:33:49] Andrea Elibero: as a copywriter, were you at any point afraid for your business? when people, yeah, started using AI more and more. And can you tell, and you're using it, so I would [00:34:00] love to, for you to talk about that a little bit, how you view it as a copywriter.

[00:34:03] Mm

[00:34:05] Mayra Gomez Sanchez: And when AI first came out, I was afraid because I didn't know anything about it, and I think that was probably the biggest thing when people are afraid of things when they don't know about something, there's a lot of unknown. So the unknown probably brought that fear. And my first thought was like, Oh, it's, um, yeah, it's going to quote unquote, going to take my job because people are just going to, you know, Type in whatever they want and it'll pop whatever they need and they can do with it But once I started using out of curiosity, like let me let me try it.

[00:34:39] See what's what this is all about It definitely I quickly saw like, okay, it's smart But it's not as smart as a human and it's really only as great as the prompts that you give it and even the prompts That you give it say if it is a good prompt and it spits something out and say that whatever it spits out is great You Well, then you need to [00:35:00] strategize like, okay, this is great information.

[00:35:02] One is it information that is reliable? Like, can I source this too? If it is something I can source, where does it go in my funnel and how can I tweak it to fit my brand tone and voice? So all of that, I feel requires someone with knowledge, a human who has knowledge in this, to be able to use it, utilize it to its best of its ability.

[00:35:27] So. Now, I don't feel that way anymore because of that reason. It's like, this is great. It helps me brainstorm quicker,

[00:35:34] um,

[00:35:35] get writing faster. But at the end of the day, I know that I'm the one who is tweaking the words, who is making sure that it sounds like me that, or it makes it sounds like my clients and that I know the strategy of where this section would go.

[00:35:51] Like maybe it's a headline or it's a sub headline. Um, it's a call to action. Like there's things like that, that. The regular person may [00:36:00] not know or think of, or they just don't have the time.

[00:36:04] Andrea Elibero: Yeah, completely. So I love that. I love that you're embraced it and you're like, okay, I'm going to, you're going to work for me. You're not going to, you're not my enemy. We're going to work together. So amazing. Okay. So can you share either the top scaling tip top lesson that you've learned along your journey that you would love to share with everybody?

[00:36:24] Mayra Gomez Sanchez: Yeah. So recently I, well, for the longest time, right. I've been doing one to one done for you copy. And while I'm still doing that, I am dipping my toes into done with you copy where I am brainstorming in the next quarter to come. Where I would get a group of people who have a similar pain point, for example, say it's, I don't know how to write my email copy.

[00:36:49] Then we would all get together on a zoom call and I would teach on a certain topic where then they could bring me their copy in real time and we would have a discussion off that. So [00:37:00] that would be another way to scale because it would be a group. Type of event. And then I'm also dipping my toes into my creating my own digital course.

[00:37:07] Now, given that I've gained so much information that it could be a C as an evergreen funnel. I create my own funnel that leads to this mini course and it will quote unquote passively give me income. And I say, quote unquote, because when I think when people think the word passive, they think, Oh, no work is involved.

[00:37:24] There's a lot of work and thought involved, but those are my, Uh, my best tips that are top of mind right now that if you are done for you service provider, you can also now with the knowledge and skills you have, you can do done with you projects with a group of people and you can create a a course with everything that you have to offer to other people and just different ways, different sources of income.

[00:37:48] Andrea Elibero: Yeah, and it's great not only for you because now you have different ways you can serve people. It's also great for your clients because not everybody can afford your signature offer, your core offer. And [00:38:00] so it's really beneficial for everybody. It's like, oh, somebody wants to work with you, or maybe they're not quite ready to jump into that big thing or they're, you know, maybe they don't need the whole enchilada.

[00:38:08] So you have pieces that you can give back. to them. So yeah, amazing. And the fact that you're not like, I'm going to do this all tomorrow, I think is, is great as well. So again, moving intentionally, taking your time, learning. Yeah, that's, that's, it's something that I've had to learn because I get so excited, but I'm like, no, I want to launch this now.

[00:38:26] And like, let's do the thing. And, but yeah, being intentional with it has, has helped me. been a game changer for me and like actually slowing myself down. And yeah, it has been great. So thank you so much for sharing all of your knowledge and magic with everybody. Can you let us know how to, can we stay in touch with you?

[00:38:45] Do you have any gifts, anything like that?

[00:38:47] Mayra Gomez Sanchez: Yeah, so I hang out on instagram and linkedin. My instagram handle is at cultural visionaries My linkedin is my name mayra gomez sanchez So if people want to dm me i'm i'm [00:39:00] always on it And my website is mayra g sanchez agency. com and in terms of free gifts, I have a free launch checklist guide that for people who are wanting to start their own offer launch or Maybe they did one in the past and it Wasn't to the best that they'd like and they want to make sure they go off of it on a better take the next Time around this launch checklist gives them just that and then it leads them into my email sequence where they get weekly copy tips from me

[00:39:31] Andrea Elibero: Amazing. Thank you so much, Myra, for being here today.

[00:39:34] Mayra Gomez Sanchez: Thank you so much, Andrea. I appreciate it 

[00:39:37] Andrea Elibero: Thank you so much for joining us today. I really hope you found inspiration and insights from today's episode. You know, scaling your business intentionally and from the inside out is a transformational process, but I'm here to support you every step of the way. Head on over to dancingleafsolutions. com slash [00:40:00] resources for free tools to help you do just that.

[00:40:03] And thank you again for being a part of the Soulpreneur Scaling Stories community. Your presence and dedication to growth inspire me every day.